Duluc Kooban: Qiimaynta sumadaha ayaa isku beddelaysa si weyn iyadoo Sirdoonka Artificial (AI) iyo caqabadaha suuqyada ee sii kordhaya ay wax ka beddelaan dhaqaalaha shirkadaha iyo fahamka macaamiisha sanadka 2025, sida uu sheegay warbixinta qiimaynta sumadaha caalamiga ah ee ugu dambeysa ee Interbrand. Sanadkan waxaa laga diiwaangeliyay tiro badan oo cusub oo soo galay iyo kuwa ka baxay liiska tan iyo markii Interbrand uu bilaabay liiska sannadkii 2000. Nvidia, shirkadda sameysa chip-ka kor u qaadaya kororka AI-da abuuraysa, ayaa qabatay koror ballaaran oo qiimaha sumadda ah ee ugu weyn abid oo ay kordhisay 116% sanadba sanadka ka dambeeya ilaa $43. 2 bilyan. Kowaad oo degdeg ah ayaa ka mid ah Netflix, YouTube, Uber, iyo Instagram, kuwaas oo muujinaya xoogga adeegyada dijitaalka iyo madadaalada. Sumadaha cusub sida Booking. com, Uniqlo, Monster, iyo Shopify ayaa metelaya sumado “xalliya dhibaatooyin gaar ah oo keliya” oo macaamiisha loogu talagalay, sida uu sheegay Interbrand. Falanqeyn Iyo Aragti: Marka laga fiiriyo guud ahaan, Interbrand waxa ay heshay koror yar oo ku yimid qiimaha guud ee summadaha caalamiga ah, kaas oo kordhay 4. 4% ilaa $3. 6 tiriliyan sannadka 2025. Si kastaba ha ahaatee, tiradan guud ayaa qarinaysa isbeddello waaweyn oo ku dhacay summadaha gaarka ah, maadaama qiimeynta shirkaddu ay la kulantay gelitaan iyo ka bixid badan markii ugu badan taariikhda 20+ sano. Interbrand waxay qiimaysaa dhowr arrimood oo ay ka mid yihiin waxqabadka maaliyadeed, jiritaanka suuqyada, go'aanoyinka iibsashada ee macaamiisha ee la xiriira sumadda, iyo awooda kalsoonida sumadda. Sumadaha sare u kacaya ayaa adeegsanaya khalkhalka uu keeno isbeddelada sida AI ama ballaarinta adeegyo cusub iyo ilo dakhli oo cusub, ayaa Interbrand sheegeysa, halka kuwa kaliya ku tiirsan aqoonsiga dhaqameed ay lumiyaan dhul. “Adeegyada dijitaalka ah iyo kororka AI ayaa si degdeg ah u abuuraya guul-wadayaal, ” ayuu yiri Gonzalo Brujó, agaasimaha guud ee Interbrand. “Khaladka waa xoog muhiim ah oo qaabeeya sumadaha caalamiga ah. Sumadaha ka hal-abuuraya qaybaha kala duwan, galaya meelaha cusub, dhisaya xiriirka dhaqanka, oo qaadanaya istiraatiijiyado muddo dheer ah ayaa guuleysta. Kuwa ku tiirsan xoogga dhaqameed kaliya ayaa wajahay caqabadaha koritaanka. ” Dhinaca AI, Nvidia ayaa uga mucjiso badan. Sanadkii la soo dhaafay ayaa laga diiwaangeliyay liiska Interbrand, shirkadda chip-ka ayaa kor u kacday L. 36 ilaa L. 15, taas oo ah guusha ugu weyn ee ay shirkad keli ah gaadho abid.

Greg Silverman, agaasimaha guud ee Interbrand ee dhaqaalaha sumadda, ayaa ku sheegay in kororka uu sabab u yahay “suuganaan wanaagsan oo wax soo saar iyo awood buuxda oo boqorka ah, ” isagoo sidoo kale iftiimiyay in booska Nvidia uu khatar geli karo haddii aysan maalgelin ku sameyn istiraatiijiyadda sumadda muddo dheer ah. Kala-duwiddu sidoo kale waxay kor u qaadaysaa qaar ka mid ah sumadaha. Qiimaha Netflix ayaa kor u kacay 42% sannad ilaa sannad sababtoo ah maalgelin xooggan oo lagu sameeyay madadaalo toos ah iyo ciyaaro; Instagram ayaa kor u kacay 27%, markii ugu horreysay ee ay galaan 10-ka ugu sarreeya iyagoo sahaminaya meelaha sida ganacsiga online-ka. Sumadaha cusub sida Booking. com (L. 32), Uniqlo (L. 47), iyo Monster (L. 70), ayaa waxaa ammaanay inay si fiican u qabtaan “hal arrin, si aad ah u wanaagsan. ” Dhanka kale, qaybaha horey u haystay dhaq-dhaqaaq adag ayaa hadda la halgamaya iyadoo dhaqaalaha uu adkaanayo iyo sicir bararka ka dib cudurka faafa. Summadaha moodada raaxada leh, oo saameyn ku yeeshay caqabadaha dhoofinta iyo isticmaalka macaamiisha oo daciif ah, ayaa hoos u dhacaya qiimahooda — Louis Vuitton ayaa hoos udhacay 5%, Chanel 8%, iyo Gucci 35%, halka Gucci uu ka baxay liiska 50-ka ugu sarreeya ee Interbrand. Qaybta gaadiidka, oo sidoo kale saameysay dhoofinta, ayaa si degdeg ah isu beddelaysa. Qiimaha sumadda Tesla ayaa hoos u dhacay 35% sannad ilaa sannad sababo la xiriira arrimo muuqaal oo badan, halka BYD, oo ah shirkad baabuur oo Shiinees ah, ay markii ugu horreysay galay liiska Interbrand iyaga oo ku jira L. 90. Si kastaba ha ahaatee, seddexda shirkadood ee ugu waaweyn qiimaha sumadda ayaa weli is beddelin sannadkii 2024, kuwaas oo hogaaminaya Apple, Microsoft, iyo Amazon. Si kastaba ha noqotee, awoodda dheer ee Apple ayaa muuqata inay si tartiib ah u nugul tahay maadaama qiimaheeda sumadeed uu hoos ugu dhacay 4% ilaa $470. 9 bilyan.