Tinuiti, the largest independent full-funnel marketing agency in the U. S. , announced the launch of its expanded AI SEO offering, reflecting the evolving nature of search and AI-powered discovery. Emphasizing influence over clicks, this new service helps brands shape their online presence ahead of ad serving by leveraging AI-driven search strategies. Rooted in 20 years of search experience, Tinuiti recognizes that discoverability now demands more than keywords; it requires understanding AI relevance and engagement. The launch aligns with Tinuiti’s recent go-to-market message, “Love Growth. Hate Waste. , ” which simplifies industry complexity and focuses on maximizing growth while minimizing waste. The search landscape’s transformation—marked by the decline of traditional organic traffic and the rise of generative AI SERP features—drives the need for brands to influence conversations across AI platforms like Google AI Overviews, ChatGPT, Bing Copilot, and Perplexity. Tinuiti’s AI SEO, also called Generative Engine Optimization (GEO), begins with audits assessing AI discoverability and identifying new growth opportunities, supplementing traditional services such as site migrations, content strategy, and retail optimization. The approach goes beyond rankings to briefing AI agents that represent brands in online conversations. Key components include: - **Strategic Discovery & Insights:** Identifying important prompts, queries, and competitive presence in AI-generated answers. - **AI Answer-Ready Content:** Creating FAQ-style and thematic content crafted for inclusion in AI responses across platforms. - **Technical Optimization:** Enhancing schema markup (FAQ, Product, Article, Org) and website structure for AI accessibility. - **Measurement & Reporting:** Monitoring AI answer inclusion, sentiment, consistency, and impact over time. - **Optional Add-Ons:** Digital PR, AI-tuned brand voice content, and integration with paid search strategies. Jen Cornwell leads the AI SEO practice as Senior Director of AI SEO Innovation, bringing extensive experience from Ignite Visibility, where she managed large teams and spearheaded AI-enabled marketing automation.

Her leadership aims to position brands at the forefront of AI-driven discovery across platforms like Amazon’s Rufus, Claude, and more. Tinuiti recently hosted a webinar on the future of search and generative AI’s impact, featuring insights from CMO Dalton Dorné and EVP Simon Poulton. The new AI SEO offering was officially unveiled at Tinuiti Live, the agency’s annual NYC event, alongside the “Love Growth. Hate Waste. ” message and presentations from leading brands and personalities before 300+ marketers. Recordings and event highlights are available on demand. About Tinuiti: With $4 billion in digital media managed and over 1, 200 employees, Tinuiti unites media and measurement under one roof to drive accountable growth and eliminate waste—the biggest obstacle to scaling success. Its proprietary Bliss Point technology reveals insights into growth and waste, empowering expert teams across Commerce, Search, Social, TV & Audio to deliver measurable results with simplicity: “Love Growth. Hate Waste. ”