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Nov. 19, 2025, 1:19 p.m.
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C3 AI Announces Major Global Sales and Services Restructuring with New Leadership Appointments

Brief news summary

C3 AI, a leading enterprise AI software provider, has restructured its global sales and services teams to boost market presence and accelerate growth. The company appointed Rob Schilling as Executive Vice President and Chief Commercial Officer to oversee global sales and strategic alliances. John Kitchingman has been named General Manager for EMEA to spearhead regional expansion, while Jeff Cosseboom takes on the role of Group Vice President of North America East Sales. Lars Farnstrom will lead the Nordics region, and Alex Amato was promoted to Group Vice President of Customer Services, managing professional and customer service operations. This reorganization aims to enhance customer success, agility, and innovation amid a competitive AI landscape. By strengthening regional and functional leadership, C3 AI seeks to refine go-to-market strategies, improve customer engagement, and deliver scalable AI solutions across industries. These changes underscore the company’s commitment to operational excellence and long-term value, reinforcing its leadership position in the evolving AI software market.

C3 AI, a prominent enterprise AI software provider, has announced a major restructuring of its global sales and services organization to strengthen its market position and accelerate growth. Central to this reorganization is the appointment of Rob Schilling as Executive Vice President and Chief Commercial Officer, responsible for all sales operations, customer-facing teams, and strategic alliances. Schilling’s leadership aims to enhance customer engagement and commercial execution, aligning with C3 AI’s mission to deliver solutions that adapt to evolving client needs. The company has also made key regional leadership changes. John Kitchingman has been named General Manager for Europe, the Middle East, and Africa (EMEA), tasked with driving expansion and deepening client relationships across these markets. In North America, Jeff Cosseboom becomes Group Vice President of North America East Sales, expected to bolster the company’s presence in this vital region.

Lars Farnstrom is appointed Group Vice President for the Nordics, focusing on Northern European sales strategy and partnerships. On the customer service front, Alex Amato has been promoted to Group Vice President of Customer Services, overseeing professional services and customer support to ensure comprehensive assistance throughout clients' AI adoption journeys. This underscores C3 AI’s dedication to end-to-end service excellence and delivering value-driven AI solutions. This restructuring aims to position C3 AI for renewed growth and improved customer success by aligning leadership roles with regional and functional priorities. It reflects the company’s strategic intent to scale operations efficiently while maintaining a strong customer-centric and innovative approach. Amid rising competition in the enterprise AI sector, C3 AI’s revamped sales and services framework is expected to enhance its ability to deliver impactful AI applications, support digital transformations, and drive sustained business results across industries. With the new leadership team, the company is set to expand its global reach, refine go-to-market strategies, and deepen engagement with both current and prospective customers. Overall, this organizational evolution demonstrates C3 AI’s responsiveness to market demands and its commitment to leading the enterprise AI space through operational excellence and strategic partnerships. Moving forward, C3 AI plans to leverage its strengthened sales and service capabilities to seize emerging opportunities and reinforce its position as a trusted leader in AI software solutions.


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