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March 26, 2024, 5:01 p.m.
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California lawmakers are embracing the regulation of artificial intelligence (AI) and taking inspiration from Europe's approach to curbing tech giants' influence. With Silicon Valley situated in California, the state aims to implement laws and guidelines for an industry that has largely operated without restrictions. California legislators are looking to recent European legislation, such as the AI Act, as a model for their own proposals, given the lack of equivalent national laws in the US.

Over 30 bills related to various aspects of AI have been proposed, ranging from transparency requirements for AI developers to banning election ads featuring computer-generated content. The state is particularly focused on tackling deepfakes and deceptive digital content, with proposed bills seeking to criminalize non-consensual deepfake pornography and prohibit AI-generated content during election campaigns. Despite opposition from industry associations that advocate for minimal regulation, California's AI laws could serve as a blueprint for other US states concerned about election integrity.



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