AMSTERDAM, March 17, 2026 /PRNewswire/ -- Candid Platform today unveils Live Marketing, a comprehensive AI environment tailored specifically for marketing. This platform enables advertisers and Candid’s agencies to implement strategy, research, campaigns, and media buying with enhanced speed, precision, and efficiency. It ensures full security, so proprietary data need not be shared with third parties. “In the near future, AI will manage 90% of all operational marketing tasks, ” Candid forecasts. Live Marketing offers an AI infrastructure covering the entire marketing value chain. With this initiative, Candid responds to a growing demand for effective AI models. According to the 2026 CMO Barometer, 47% of Dutch CMOs now consider AI a top priority, up from just 3% last year. Although 83% use ChatGPT daily, this is merely one of many fragmented AI tools available. The Live Marketing infrastructure centralizes access to all leading AI models, integrated with AI agents specifically designed for marketing and communication. Gérard Ghazarian, Candid’s founder, commented: “I founded Candid 18 years ago with the conviction that marketing demands a platform approach. AI didn’t exist then, but now we can genuinely realize this vision, shortening marketing processes that once took months down to days.

McKinsey research indicates 88% of organizations use AI, but only 6% see measurable financial benefits. The problem isn’t AI adoption, but lack of specialized infrastructure. Candid is now addressing this for marketing and communication. What we launch today is the culmination of our efforts: a platform that makes marketing more effective and efficient. ” While many companies buy individual AI tools or experiment with ChatGPT, Candid has created an integrated backbone that is ISO certified, secure, and GDPR compliant. This infrastructure suits organizations treating AI as an operational marketing capability, not a mere experiment. The Candid Live Marketing infrastructure already features three fully operational components: - Gateway: simultaneous access to all top LLMs and proprietary AI tools. - Cortex: an AI automation and agent platform for custom AI workflows. - Studio: high-quality production for visuals, animations, audio, and video. Supported by over 300 specialists across Candid’s agencies, including Brand Potential and STROOM, the infrastructure is also offered as a managed service. Candid CEO Rudiger Wanck added: “Live Marketing equips our agencies with a sustainable competitive edge by combining deep human expertise with the speed of AI infrastructure. After a challenging 2023, we revamped our legacy agencies, achieving strong operational profit in 2024, which doubled in 2025. The promising start of 2026 confirms that our solution meets advertisers’ and brands’ immediate needs. ” Live Marketing™ is a registered trademark of Candid Platform B. V. Attachments: Logo, photographs of Gérard Ghazarian (Founder) and Rudiger Wanck (CEO). https://we. tl/t-EU1OtoXCDW Photo - https://mma. prnewswire. com/media/2934990/Candid. jpg SOURCE Candid