Xayeysiisyada Kirismaska ee Coca-Cola oo ay sameysay AI ayaa dhalisay dood.
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Xayaysiisyada Kirismaska ee Coca-Cola ee dhawaan la abuuray iyada oo la adeegsanayo sirdoonka macmalka ah ayaa lagu dhaleeceeyay in aanay ku muujinayn sawirka dhabta ah ee bini’aadamka. Inkasta oo horumar laga sameeyay AI, xayaysiisyadani waxay muujinayaan caqabadaha weli jira ee ku saabsan abuurista dadka dabiiciga ah iyada oo aan la qalloocin. Waxaa sameeyay barnaamijyo AI ah sida Secret Level iyo Silverside AI, iyadoo la adeegsanayo moodallo sida Leonardo iyo Luma, xayaysiisyadu waxay u jeedeen inay muujiyaan dhaqdhaqaaqa dhabta ah ee bini’aadamka laakiin waa ay ku guuldareysteen. Mid ka mid ah xayaysiisyada, oo ku dhiirigeliyay ololaha "Holidays Are Coming" ee Coca-Cola ee 1995, ayaa ka koobnaa gaadiidka cas ee caanka ah ee keenaya, balse si xeeladaysan uga fogaaday muuqaallada fog ee dadka si ay uga leexdaan saameynta 'uncanny valley'. Tani waxay keentay muuqaalka caagagga leh iyo khaladaad qosol leh, sida taayirrada gawaarida oo wareegaya iyo meelihii ku xeeran oo lala yaabo. Dhicitaanka ayaa iftiimiyay shaqo la’aanta AI, taas oo u baahnayd isku dayo dhowr ah iyo isticmaal tamar badan si loo soo saaro waxyaabo xitaa caadi ah. Khuburada warshaduhu waxay muujiyeen niyad jab, iyaga oo u arkaya xayaysiisyada sidii talaabo kharash dhimista oo hoos u dhigtay hal-abuurka farshaxanka. Waxay ku doodeen in xayaysiisyadu ku guuldareysteen inay hagaajiyaan sumcadda AI-ga oo ah aalad hal-abuur leh, iyagoo aan lahayn qoto-dheerka shucuurta marka la barbar dhigo shaqada dadka, ugu dambeyntiina waxay muujinayaan xaddidaadaha AI-ga ee qabashada hal-abuurka aadanaha.Coca-Cola ayaa soo bandhigtay xayeysiisyada Kirismaska oo ay sameysay AI, taas oo dhalisay majaajilo iyo dhaliil baraha bulshada. Muuqaalada AI-ga ayaa kasbanaya saamayn weyn xayeysiinta, iyadoo moodooyinka hadda awoodaan inay soo saaraan muuqallo gaaban oo u eg kuwa runta ah. Bishii Juun ee lasoo dhaafay, Toys "R" Us ayaa la kulantay dhaleecayn weyn xayeysiis AI ah oo wata sawirro naxdin leh. Sidoo kale, saddexda xayeysiis ee Coca-Cola ay AI ku sameysay ayaa helaay isku dhex yaac fikrado. Saddexda shirkadood ee AI-ga (Secret Level, Silverside AI, iyo Wild Card) ayaa isticmaalay moodooyinka AI sida Leonardo, Luma, iyo Runway, halka Kling lagu soo daray dambe, si loo abuuro xayeysiisyadan. Xayeysiisyadan ayaa muujinaya xaddidaadaha ay leedahay moodooyinka muuqaalka AI ee hadda jira, gaar ahaan marka la sameynayo dad bini'aadam ah oo aan la qalloocin. Secret Level's Jason Zada ayaa la wadaagay Ad Age in Kling uu kordhiyay xaqiiqada dhaqdhaqaaqa bini'aadamka. Xayeysiiska Coca-Cola ee loogu hadal heynta badan yahay baraha bulshada waa midka kaliya ee ay ku jiraan bini’aadamnimada, halka labadaba ay diiradda saarayaan xayawaanka.
Xayeysiiskan, oo ka fudud kii Toys "R" Us, wuxuu ka kooban yahay muuqalo gaagaaban oo laga arko baabuur iyo wejiyo dhoola caddeeynaya, taas oo hawl fiican u fudud AI. Xayeysiisyadani waxay la mid yihiin xayeysiisyada Coca-Cola ee 1995 "Holidays Are Coming", iyagoo xoojinaya xiriirka ay la leeyihiin farxadda ciidaha. Si kastaba ha ahaatee, nooca cusub ee AI wuxuu bixiyaa kaliya muuqaal kooban oo ah dad dhoollacadeynaya iyo gaadiid qaadis lagu qurxiyay laydhadh Kirismas iyo sawirka Santa. Wajiga Santa waa midka ka maqan, malaha si looga fogaado muujinta murugada leh ee ay AI sameysay. Dadka si fiican u fiiriyay waxay arkeen khaladaad, sida meelaha si xun u qaabeysan iyo qaabab aan macquul ahayn, taas oo dhalisay majaajilo khadka tooska ah. Faallooyinka ayaa tilmaamay waxtar darrada AI, iyadoo moodooyinka ay soo saaraan muuqaal aan loo adeegsankarin, taasi oo u baahan tafatirka gacanta ee badan. Filimmada sameeyayaasha waxay dhaleeceeyeen xayeysiisyada inay dhaawacayaan shaqoyinka hal-abuurka, qaarkoodna ay AI u bixiyeen hab u ah shirkadaha inay yareeyaan kharashyada. Inkasta oo ay jiraan isku dayadaan, xayeysiisyada AI-ga waxay ku guuldareysteen inay soo saaraan soo jiidashada waarta ee noocyada bini’aadamka sameeyay, iyagoo kaliya wax ka beddelay abuurista hore iyagoo isticmaalaya khayraad badan. Tani waxay muujineysaa sababta ay farsamadii dhaqanka ay wali xeeshooda u haysto xayeysiisyada.
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Xayeysiisyada Kirismaska ee Coca-Cola oo ay sameysay AI ayaa dhalisay dood.
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