DOWNERS GROVE, Ill. , Jan. 13, 2026 /PRNewswire/ -- Sales and marketing professionals seeking to enhance their artificial intelligence (AI) knowledge and skills now have new learning opportunities through CompTIA, the leading global provider of vendor-neutral IT training and certification. CompTIA’s Essentials Series has expanded to include AI Marketing Essentials and AI Sales Essentials. These two courses provide instruction on effectively using generative AI tools to accelerate real marketing tasks and enhance every phase of the sales cycle. Additionally, CompTIA announced plans to release three more role-based AI courses in the first half of 2026: AI Help Desk Essentials, AI Finance Essentials, and AI Customer Support Essentials. “While many organizations have incorporated AI tools, they are frequently underutilized, inconsistently applied, or lacking role-specific guidance, ” said Katie Hoenicke, chief product officer at CompTIA. “Our Essentials Series addresses these issues by offering learners engaging, interactive scenarios tailored to specific job roles and tasks, helping them develop both competence and confidence in the responsible use of AI. ” Recent CompTIA research highlights both the opportunities and challenges companies encounter with AI adoption. Although 82% of organizations expect AI implementations to drive value, 79% have reverted to human-centered solutions when AI did not meet business goals. 1 One remedy is to accelerate workplace AI training, with 94% of organizations indicating at least some likelihood to invest in AI-specific training this year. 2 CompTIA’s AI Essentials courses are based on a research-driven framework, delivering instruction that enables learners to acquire knowledge and skills aligned with course objectives and job requirements. This approach is a key differentiator, increasing retention and practical application of learning to real job scenarios. For marketing professionals, the courses cover areas such as digital marketing, content creation, communications, advertising, and analytics.

For sales professionals, topics include prospect research, personalized outreach, call planning, CRM automation, proposal drafting, and other essential applications. Each course in the role-based Essentials Series lasts between four and six hours. At course completion, learners take a competency assessment measuring actual skills rather than mere course completion. Those who pass receive a CompTIA CompCert (Competency Certificate). Besides these two new AI courses, the CompTIA Essentials Series currently offers instruction in AI, AI prompting, business, cloud computing, project management, and soft skills. About CompTIA CompTIA Inc. is the world’s leading provider of vendor-neutral IT training and certification products. CompTIA empowers millions of aspiring technology professionals and career changers by partnering with thousands of academic institutions and training providers to deliver best-in-class learning solutions, industry-recognized certifications, and career resources. Learn more at https://www. comptia. org/. Contact Steven Ostrowski CompTIA [email protected] 630-678-8468 1 AI’s Impact on Productivity and the Workforce, November 2025. 2 CompTIA IT Industry Outlook 2026, January 2026. SOURCE CompTIA