The Role of AI in Creative Tasks: Insights from Iain Thomas
Brief news summary
According to AI expert Iain Thomas, there is a misconception regarding the use of AI in various industries. Thomas suggests that AI should be used for mundane tasks rather than creative endeavors like poetry or books. This would allow humans to have more time to explore their creativity. The issue of trust in AI extends beyond Google, as there have been instances where AI-generated content in advertisements has faced criticism. Consequently, consumers in the US are hesitant to purchase AI-powered products. Despite this lack of trust, companies continue to heavily invest in AI and spend millions on AI-related marketing. To address this, advertisers should focus on emphasizing the ways in which AI enhances the human experience. One successful approach is to present AI as a tool that supports human creativity rather than replacing it. Advertisements that adopt a human-led narrative in their AI-focused campaigns tend to resonate well with consumers.Iain Thomas, co-author of "What Makes Us Human?, " emphasizes that AI should be used for handling repetitive tasks rather than creative pursuits like writing poetry or books. There have been instances of AI-related ads that have received mixed reviews, leading to a lack of consumer trust in AI-powered products. Marketers, however, cannot overlook AI as companies are investing heavily in this technology.
Advertisers are advised to focus on the benefits AI brings to the human experience rather than emphasizing it as a strategy. Successful AI ads tend to have a human-led narrative, as demonstrated by Adobe's ad featuring a girl using AI to create a birthday card. It is important to strike a balance in showcasing AI's capabilities without overshadowing the creative process or the achievements of individuals.
Watch video about
The Role of AI in Creative Tasks: Insights from Iain Thomas
Try our premium solution and start getting clients — at no cost to you
