Creating impactful, on-brand content often demands a considerable investment of time, budget, and design expertise, which can pose a significant challenge for small to medium-sized businesses (SMBs). That’s where Pomelli, our latest experiment from Google Labs in collaboration with Google DeepMind, steps in. Pomelli is an AI-powered marketing tool crafted to help SMBs effortlessly generate scalable, on-brand social media campaigns to support business growth. Pomelli leverages AI to grasp your unique business identity and produce effective, customized campaigns in just three simple steps. 1. Build your business DNA Simply enter your website URL, and Pomelli will analyze it to create a “Business DNA” profile for your brand. By examining your website and existing images, Pomelli automatically extracts and understands your business’s distinctive brand identity. This profile captures your tone of voice, custom fonts, images, and color palette. All content generated by Pomelli is rooted in this DNA, ensuring authenticity and consistency across all your channels. 2. Edit and create high-quality, branded creatives Next, Pomelli generates a suite of high-quality, on-brand marketing assets aimed at expanding your brand presence across multiple channels such as social media, your website, and advertising platforms.

You can browse through the generated options and choose the assets that best align with your campaign objectives. You maintain full control to edit text and images directly within the tool. All assets are downloadable and ready for immediate use across your marketing channels. Pomelli is launching today as a public beta experiment available in English within the United States, Canada, Australia, and New Zealand. As an early-stage experiment, it may take some time to perfect the experience. Our mission is to develop top-quality experiments, so your feedback is highly valued. Give it a try and share your thoughts with us.