Salesforce has unveiled its latest forecast for the upcoming Cyber Week, predicting a record-setting surge in global sales activity. The company expects worldwide sales during Cyber Week to reach a notable $334 billion, representing a 6% increase from the previous year. In the United States, Salesforce anticipates sales of $78 billion, marking a 3% year-over-year growth. A major aspect of Salesforce’s projection is the significant rise in the impact of artificial intelligence (AI) agents on consumer buying behaviors. The company estimates that AI-powered agents will influence more than one in five sales worldwide during Cyber Week. Specifically, AI agents are expected to affect 22% of global sales—approximately $73 billion. This swift growth highlights the deeper integration of AI in retail and e-commerce, enhancing personalized shopping experiences and simplifying the purchase process for customers. Alongside the AI boom, mobile commerce continues to dominate. According to the Salesforce Shopping Index, which aggregates data from over 1. 5 billion shoppers and more than 1. 5 trillion page views worldwide, mobile platforms will drive the majority of Cyber Week sales. The index forecasts that mobile orders will make up 70% of all Cyber Week sales and account for 80% of website traffic during this period. Mobile wallets also play an increasingly vital role in transactions.

Salesforce projects that a quarter of all purchases during Cyber Week will be made via mobile wallets, signaling a growing preference for convenient and secure payment methods among consumers. This trend reflects broader adoption of digital payment technologies and rising consumer confidence in these solutions. Salesforce’s detailed data and insights shed light on the changing face of global commerce during one of the busiest shopping seasons of the year. The anticipated growth in sales volume and the expanding use of cutting-edge technologies like AI illustrate the dynamic shifts reshaping retail. Retailers worldwide are expected to adjust their approaches accordingly, leveraging AI and mobile commerce to boost customer engagement and streamline shopping experiences. As Cyber Week nears, these projections prompt stakeholders to gear up for an intense and technologically advanced retail period. The incorporation of AI agents supports improved product recommendations, enhanced customer service, and more efficient inventory and supply chain management. Meanwhile, the prominence of mobile commerce underscores the importance for businesses to optimize their websites for mobile users and offer seamless payment options. In summary, Salesforce’s forecast marks a transformational phase in Cyber Week retail, driven by strong sales growth, innovative AI applications, and the predominance of mobile devices. This convergence of technology and consumer behavior is setting new standards for the global shopping industry, paving the way for unparalleled sales figures and a more connected, digital shopping experience.