On October 9, 2025, Dappier, a leading AI software company specializing in advanced artificial intelligence, announced a strategic partnership with LiveRamp to enhance ad personalization within publishers’ native AI chat and search products. This collaboration aims to leverage the strengths of both firms to improve ad targeting and increase revenue opportunities for publishers across digital platforms. This partnership represents a significant milestone in digital advertising, especially within the emerging sector of AI-powered chat and search interfaces. Dappier focuses on developing innovative AI solutions that enable publishers to offer personalized content through AI chatbots and search tools embedded in their websites and apps. LiveRamp, recognized for its expertise in data connectivity and identity resolution, provides technologies that help brands and publishers create unified, privacy-compliant consumer profiles by integrating diverse data sources. Combining LiveRamp’s identity resolution with Dappier’s AI platforms promises to transform how publishers serve and monetize ads. Advertising through native AI chat and search is a new avenue for publishers to engage users innovatively. Traditional digital ads often lack relevance and engagement, reducing effectiveness and revenue. By integrating advanced AI with precise identity resolution, the partnership offers highly personalized ads during user interactions with AI chatbots and search functions. This context-aware, user-specific approach enhances engagement, increasing click-through rates and ad performance. The collaboration focuses on embedding LiveRamp’s identity resolution technology into Dappier’s platforms, enabling real-time matching of anonymous user interactions to cohesive consumer profiles, while upholding privacy standards.

This allows publishers to deliver ads that align with individual preferences without compromising user trust. From a revenue standpoint, the partnership opens new monetization avenues. Personalized ads in AI chat and search products are expected to command premium advertiser pricing due to superior targeting and engagement. Publishers can diversify income beyond traditional display and video ads by capitalizing on these AI-driven formats enhanced by identity resolution. Industry experts see this partnership as a forward-looking solution addressing the challenges digital publishers face in maximizing AI-driven content value. The synergy of Dappier’s AI capabilities with LiveRamp’s identity expertise illustrates how technology collaborations can drive better business outcomes. Looking ahead, both companies plan to refine their joint solutions based on feedback from publishers and advertisers. The partnership may expand to include more data sources, advanced machine learning features, and broader integration across digital media environments. Dappier and LiveRamp are committed to fostering innovation that supports a personalized, privacy-conscious, and profitable future for digital advertising. In summary, the October 2025 partnership between Dappier and LiveRamp marks a pivotal advancement in personalized advertising within native AI chat and search products. By integrating identity resolution with AI platforms, the collaboration enhances ad targeting accuracy and revenue potential, highlighting the evolving role of AI and data technologies in shaping next-generation user experiences and monetization strategies for publishers worldwide.