In October 2025, Dappier, a leading technology firm specializing in AI-driven advertising solutions, announced a strategic partnership with LiveRamp, a prominent data connectivity platform. This collaboration aims to transform how publishers personalize advertisements within their native AI chat and search products, with the goal of significantly boosting user engagement and increasing publisher revenue. The partnership centers on harnessing advanced AI technology to create highly targeted, relevant advertising experiences tailored to individual user preferences and behaviors. By integrating Dappier’s AI-powered solutions with LiveRamp’s robust data connectivity platform, publishers can now deliver personalized ads directly within their native AI chat and search interfaces. This innovative method offers users a more seamless and engaging experience by aligning advertisements closely with their interests and search intents. Dappier’s AI technology is designed for smooth integration with existing publisher platforms, ensuring implementation is scalable and efficient. This enables publishers to better monetize content without disrupting their current operations or user experiences. LiveRamp’s extensive data onboarding and identity resolution services further enhance targeting precision and campaign measurement. Native AI chat and search products serve as vital user interaction points.

Embedding personalized ads directly into these interfaces allows for contextually relevant engagement, increasing the likelihood of ad interactions while enhancing user satisfaction with content and ads that match user intent. Publishers collaborating with Dappier and LiveRamp can expect improved ad performance, such as higher click-through and conversion rates, and greater ad revenue. This personalized advertising approach creates a win-win scenario, providing users with valuable ads and maximizing publishers’ monetization potential. Importantly, the integration prioritizes user privacy and data security, complying with strict regulations and industry standards. Leveraging LiveRamp’s privacy-focused data management tools alongside Dappier’s secure AI infrastructure, the partnership ensures responsible data handling, maintaining user trust while enabling effective ad personalization. This announcement marks a key milestone in digital advertising’s evolution, particularly within AI-driven content delivery platforms. As consumer behavior increasingly favors interactive, AI-powered interfaces, the ability to personalize ads in these contexts becomes essential for publishers seeking sustainable revenue models. In summary, the Dappier-LiveRamp partnership exemplifies a forward-looking approach to native advertising within AI chat and search products. By combining state-of-the-art AI technology with strong data connectivity, this collaboration is set to enhance user experiences and open new monetization avenues for publishers. It highlights ongoing digital advertising transformations driven by innovations in artificial intelligence and data management, establishing a new standard for personalized, privacy-conscious advertising solutions in the media industry.