David S. Goyer, known for his work on “Foundation” and "The Dark Knight" trilogy, has launched a sci-fi franchise titled “Emergence” at a new platform called Incention, aimed at innovating AI and blockchain applications in Hollywood. This franchise revolves around a white hole in a galaxy and will utilize diverse storytelling formats such as podcasts, comics, and animations. Inception’s blockchain-based AI storytelling tool, Atlas, will aid creators by managing tasks like idea aggregation, narrative crafting, and video generation. Atlas will also engage on social media and manage audience sentiment, acting as a creative partner to enhance storytelling quality and revenue opportunities.

Goyer emphasizes that AI should be viewed as a collaborative tool rather than a job threat, aiming to open doors for aspiring creators who may lack traditional access to the industry. Backed by a16z crypto, Incention seeks to establish a new model for franchise development that encourages collaboration between IP holders, creators, and audiences. This model allows creators to explore beloved universes while ensuring rights management and revenue sharing are streamlined through smart contracts. Goyer describes “Emergence” as a creative sandbox for limitless storytelling possibilities, with the potential for audiences to influence the narrative. Incention CEO Chase Rosenblatt stresses the platform's role in connecting creators, fans, and IP owners in unprecedented ways, fostering fresh perspectives and revenue streams, while co-founder Jason Zhao highlights the need for a dynamic approach to IP in the evolving digital landscape. The trailer for “Emergence” has been released, showcasing the franchise's innovative vision.