Microsoft has appointed Mustafa Suleyman, co-founder of Google's DeepMind, as the head of its new consumer AI unit. Suleyman will oversee a division that brings together consumer-facing products like Copilot, Bing, Edge, and GenAI under the umbrella of Microsoft AI. This move is part of Microsoft's efforts to leverage the growing trend in generative AI. The company has already invested $13 billion in OpenAI and integrated its technology into its products.

By investing in AI startups and rolling out AI assistants in its software, Microsoft is establishing itself as a leading player in the AI race, even outpacing its rival, Google. Suleyman's unit will focus on projects such as integrating AI into the Windows operating system and enhancing the use of generative AI in Bing. Microsoft will also be bringing on board most of the staff from Suleyman's AI startup, Inflection. The changes reflect a significant organizational shift at Microsoft, and they mark another milestone in the integration of AI into the company's offerings.