Dell, the PC maker, is joining the generative AI market by offering hardware and a new platform to assist organizations. The company has introduced Dell Generative AI Solutions, which allows clients to access large language models and develop generative AI projects. Dell will provide new hardware configurations, a managed service platform, and high-performance computers for faster AI project execution. Although the focus of the AI competition is often on developers of large language models like Meta, OpenAI, and Google, other technology companies are also recognizing the potential of generative AI. The increasing hype and interest surrounding generative AI have compelled tech companies across different sectors, from hardware providers to cloud services, to explore AI offerings in order to meet client demands for enhanced AI capabilities. Following in the footsteps of companies like Amazon, Dell is presenting managed services platforms and more efficient infrastructure setups for businesses interested in experimenting with AI.

Even consulting firms such as Accenture are targeting generative AI services for their clients. Through a partnership with Nvidia, Dell is integrating Nvidia's Tensor Core GPU with its own enterprise AI software and data storage, enabling faster AI model execution. Additionally, Dell will launch new computers with integrated AI capabilities, designed to be compact and energy-efficient. The company has also introduced Dell Professional Services, a managed service platform that assists users in initiating generative AI projects and provides troubleshooting support once integrated into businesses. Dell's co-COO, Jeff Clarke, emphasized the significance of generative AI, stating that it drives innovation, enhances customer experiences, and enables new ways of working.