Clicking "Sign Up" indicates acceptance of our Terms of Service and Privacy Policy. Download the app to access a personalized feed on your favorite topics while on the go. Sign up to receive daily updates on the latest stories in markets, tech, and business. Prompt engineering, a new role in AI, allows individuals without formal tech skills to manipulate AI models for specific content. While some view this role as a passing fad, demand and salaries have been rising.

However, critics argue that prompt optimization should be left to the AI models themselves, as they can achieve better results. Some believe that human prompting engineers may slow down workflows. Despite the controversy, prompt engineers see the role as an opportunity to stay ahead of the curve and showcase their expertise. They believe that different standards will emerge distinguishing their capabilities from those of the general public in using AI models.