A recent survey conducted by the content management system (CMS) company Storyblok reveals a notable perspective among senior developers about artificial intelligence (AI) in corporate marketing departments. Gathering responses from 200 senior developers, the survey shows that a significant majority believe AI could replace much of the work currently performed by marketing teams in their organizations. Specifically, 28. 5% of these developers think AI could fully handle marketing functions, while another 45. 5% feel AI could manage most marketing activities. This means that nearly three-quarters of the surveyed developers foresee AI playing a dominant role in marketing tasks soon. In sharp contrast, marketing professionals were considerably less confident about AI’s ability to replace developers. Only 18. 5% of marketers believed they could fulfill the entire developer role using AI, and 32% said they could manage most developer tasks. This stark difference highlights contrasting perceptions between the two groups regarding AI’s capabilities and potential within their respective fields. Developers’ strong confidence in AI stems from their deep engagement with AI tools daily. The survey shows that nearly 90% of developers frequently use AI tools, reporting that these technologies significantly boost efficiency, automate routine chores, and aid personal skill development.

Notably, when encountering problems, 34% of developers seek AI assistance before consulting colleagues. This reliance indicates that developers regard AI as a primary resource, shaping their expectations about AI’s workplace potential. Furthermore, developers view marketing as largely composed of repetitive, process-driven tasks—traits they believe are readily automatable by AI. Consequently, they assume marketing departments will be replaced by AI more easily and effectively than other functions. Dominik Angerer, CEO of Storyblok, emphasizes the importance of understanding developers’ use of AI in workflows for organizations striving to stay flexible amid fast technological progress. As AI evolves and integrates into business processes, it is poised to reshape marketing strategies and development roles. Recognizing differing viewpoints within a company can help management navigate the future of work, ensuring human expertise and AI capabilities are optimally combined. This survey provides valuable insights into current attitudes toward AI adoption, revealing developers’ optimism about AI’s transformative potential in marketing alongside marketers’ more cautious outlook on AI’s impact on their jobs. As AI tools grow more sophisticated and widespread, their influence on labor division across departments will likely increase, making ongoing dialogue and adaptation crucial for organizational success.