Digital Brands Group Enhances AI-Driven Marketing Through Partnership with Aha (Formerly HeadAI) December 8, 2025 – Austin, Texas – Digital Brands Group, Inc. (NASDAQ: DBGI) (“DBG” or the “Company”) today announced a strategic partnership with Aha, an AI-powered influencer marketing platform boasting a global network exceeding 50 million creators. This collaboration advances DBG’s technology roadmap, benefitting its consumer brands and expanding collegiate division. DBG operates a multi-segment platform spanning lifestyle brands, campus programs, and innovative commerce initiatives. Integrating Aha’s automated influencer platform will streamline targeted marketing campaigns across these sectors, enabling faster content production and measurable outcomes. Aha’s platform automates influencer campaign management from creator matching and negotiations through publishing and analytics, allowing DBG to execute efficient, scalable campaigns for retail, collegiate partnerships, ambassador programs, and community initiatives. Hil Davis, CEO of Digital Brands Group, stated, “Aha’s technology accelerates our engagement with consumers in both traditional and collegiate markets. This partnership supports our strategy to embed advanced AI throughout our operations, enhance digital capabilities, and position DBG for future growth. ” This partnership also strengthens DBG’s broader efforts in data intelligence, digital IP protection, and AI-enabled engagement tools, establishing a unified foundation for long-term expansion across consumer and campus channels. About Digital Brands Group Digital Brands Group offers a broad apparel portfolio through multiple brands via direct-to-consumer and wholesale channels.

Founded as a digitally native vertical brand, DBG focuses on capturing customers’ “closet share” by leveraging purchase data and history to deliver personalized content and tailored looks to targeted customer cohorts. About Aha (Formerly HeadAI) Aha is an AI-driven marketing platform that automates influencer campaigns end-to-end. With a network of over 50 million creators, it delivers scalable campaign execution, insightful performance analytics, and automated creator management. Contact: Hil Davis, CEO Email: invest@digitalbrandsgroup. co Website: https://ir. digitalbrandsgroup. co Forward-Looking Statements This release contains forward-looking statements subject to risks and uncertainties that may cause actual results to differ materially from expectations. Words such as “will, ” “anticipate, ” and “expect” identify these statements. DBG undertakes no obligation to update these statements except as required by law. Risks include integration success, consumer demand, supply chain stability, competitive pressures, data security, legal and regulatory conditions, financial obligations, and other factors detailed in DBG’s SEC filings, including Forms 10-K, 10-Q, and 8-K.