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Nov. 28, 2025, 9:09 a.m.
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Salesforce Forecasts $36 Billion in Global Digital Sales on Thanksgiving

Brief news summary

Salesforce forecasted that global digital sales on Thanksgiving would hit $36 billion, with $8.6 billion coming from the U.S. As of 2:00 p.m. Eastern time on Thanksgiving day, the company reported a 7.9% year-over-year increase in global spending, reaching $13.1 billion. U.S. spending also showed strong growth. This indicates a continuing trend toward increased online shopping during holiday events, reflecting changing consumer behavior and the growing importance of e-commerce. Salesforce's data underscores the significance of digital sales in the retail landscape, highlighting how retailers and consumers alike are embracing online platforms for holiday shopping. The robust sales figures suggest a positive outlook for the e-commerce sector during the holiday season.

Salesforce has updated its forecast, anticipating that digital sales on Thanksgiving will total $36 billion worldwide, with $8. 6 billion coming from the U. S. The software company also reported that as of 2:00 p. m. Eastern time, global spending had increased by 7. 9% compared to last year, reaching $13. 1 billion, while spending in the U. S.

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