NEW YORK, Oct. 14, 2025 (GLOBE NEWSWIRE) — Dreamdata, a leading B2B Marketing Platform tailored for the AI era, announced the closing of a $55 million Series B funding round led by PeakSpan Capital, with contributions from InReach Ventures, Angel Invest, Curiosity Venture Capital, and Crowberry Capital. This capital injection aims to accelerate Dreamdata’s platform development, establishing it as an essential go-to-market infrastructure for B2B marketers worldwide. This investment comes amid a major shift in B2B marketing, where data fragmentation obstructs marketers from demonstrating and maximizing their revenue impact in an AI-driven landscape. Although marketers influence over 70% of the B2B customer journey, they have historically lacked a unified, purpose-built system—comparable to CRM in sales—to manage marketing efforts efficiently. Dreamdata addresses this gap by offering the most comprehensive, unified go-to-market data model available, breaking down silos and streamlining workflows. The platform transforms raw, disconnected customer journey data into a single source of truth, enabling B2B marketing teams to swiftly translate detailed ROI insights into impactful activation tactics through advanced AI capabilities. Nick Turner, Dreamdata’s CEO, emphasized, “Our goal is to make marketers the heroes of their organizations. Today’s buyers come to sales calls largely informed—90% of their decisions are made beforehand—thanks to marketers. Yet, marketers have lacked a foundational ‘CRM’ for their function, relying instead on fragmented tools that obscure their true impact. As marketing’s ownership of the customer journey grows, particularly with AI’s rise, it’s time to provide marketers with the platform they deserve, ushering in a Golden Age of Marketing. ” Dreamdata’s strategic partnership with PeakSpan Capital is rooted in a shared vision for sustainable, value-driven growth. PeakSpan’s sector expertise in vertical SaaS and MarTech aligns closely with Dreamdata’s ambition to become the go-to-market engine for B2B marketers. Matt Melymuka, Co-Founder and Managing Partner at PeakSpan Capital, stated, “The future of B2B growth hinges on democratizing data and AI for marketing teams, shifting them from retrospective analysis to real-time action. Dreamdata transcends typical attribution by combining a robust unified data model with a dynamic activation layer, positioning it as the premier B2B Marketing Platform for the AI era. ” Dreamdata’s platform delivers clean, connected, and comprehensive B2B journey data essential for unlocking AI-driven go-to-market strategies.

It supports everything from audience orchestration to accurate attribution reporting, empowering marketers with AI tools that utilize trustworthy, marketing-specific data. Alice de Courcy, CMO at Cognism, praised Dreamdata, saying, “It’s become the backbone of how we understand and drive revenue through marketing. Dreamdata offers a complete view of the B2B customer journey—from anonymous first touches to closed deals—and converts that insight into actionable strategies. With it, we confidently measure what fuels our pipeline, making smarter marketing decisions. This is the future of B2B Marketing. ” Key platform features include: - Attribution & ROI: Clarifies the true return on investment across content, channels, and campaigns. - Activation & Audiences: Enables smarter audience orchestration, feeds pipeline data back into ad platforms, and optimizes spending. - Intelligence & Automation: Uses AI to identify unique buying signals, trigger timely notifications, and manage go-to-market workflows. The Series B funds will fuel enhancements to Dreamdata’s Analytics and Activation layers, particularly expanding AI-driven features that generate predictive signals and automate conversion synchronization across major ad platforms. This will reduce dependence on data engineering teams, streamlining marketers’ workflows. Turner added, “We are building a platform B2B marketers can’t live without. Our vision is to empower marketing teams to own revenue by providing a data foundation, credibility, and orchestration engine that transforms every marketer into a revenue driver in the AI era, while automating tedious tasks and refocusing them on the creative side of marketing. ” About Dreamdata Dreamdata is a B2B Activation & Attribution Platform that equips marketers with a comprehensive, actionable view of the entire buyer journey. By unifying go-to-market data into an account-based model, Dreamdata enables accurate ROI measurement, rapid campaign optimization, and accelerated pipeline growth without heavy data engineering requirements. About PeakSpan Capital PeakSpan Capital is a growth equity firm headquartered in New York City and San Mateo, managing over $2. 5 billion in assets. With a portfolio of over 50 high-growth software companies, PeakSpan partners with growth-stage entrepreneurial teams building innovative software solutions for business buyers. Combining deep domain expertise with a proprietary technology platform, PeakSpan drives resilient, risk-adjusted value creation. More information is available at www. peakspancapital. com. Contact: Rebecca West Helium Communications rebecca@heliumcommunications. net 415. 260. 6094