As Black Friday and Cyber Monday 2025 approach, eBay is implementing key policy changes targeting high-volume sellers, including adjusted listing limits and enhanced promotional tools. These updates, disclosed during a November 16 sellers forum, aim to manage the increased Cyber Week traffic from December 1 to 7, as noted by Awareness Days. Sellers have already seen a 15% traffic boost from AI-driven recommendations, prompting urgent calls for improved mobile optimization to maximize holiday sales. The forum, summarized by Value Added Resource, showcased eBay’s commitment to empowering sellers amid anticipated record online sales. With Adobe forecasting a 520% surge in AI-driven shopping traffic for Black Friday 2025—cited in posts on X—eBay’s changes align with industry trends where AI tools increasingly drive deals and lift consumer spending by up to 30%, according to WebProNews. **Policy Updates for High-Volume Sellers** eBay’s relaxed listing limits help high-volume sellers expand inventories during peak periods without hitting previous caps, supporting preparations for Black Friday (Nov 28) and Cyber Monday (Dec 1), as highlighted by Cross-Border E-commerce Magazine. These adjustments address prior bottlenecks, ensuring smoother management of thousands of listings. Promotional features are revamped to better enable targeted deals and bundle offers. Sellers praised these updates for seamless integration with eBay’s AI recommendations, underpinning the 15% traffic increase. E-commerce expert Pietro Montaldo’s X post projected a possible 20-fold rise in LLM-driven traffic during Cyber Week, referencing data from Adobe, Salesforce, and Shopify. **AI-Powered Traffic Growth** AI recommendations form the core of eBay’s 2025 strategy, delivering personalized shopping experiences that sellers say boost traffic by 15%. Industry data from Exploding Topics credits AI for $60 billion in Cyber Week sales last year. This tech enhances listing visibility, especially on mobile—where traffic is expected to dominate. For large sellers, AI tools improve exposure without extra advertising costs. An X post from eComEngine reported a 62% surge in review volume during Cyber Week, emphasizing automation to leverage positive feedback.

Forum feedback suggests these AI advances are vital to compete with platforms like Amazon, where similar strategies have increased profits, as shown by Seller Labs. **Mobile Optimization Critical for Cyber Week** With mobile expected to generate more revenue than desktops this Black Friday, eBay sellers are urged to prioritize responsive listings and fast-loading pages. Value Added Resource’s forum coverage referenced a 2020 X post from Addy Osmani, showing that every 100ms performance gain raised Add to Cart rates by 0. 5%. Industry experts on X, including Samuel Hess, shared CRO (conversion rate optimization) tactics for Black Friday, such as improved headers and navigation for mobile users. This echoes eDesk’s cheat sheet recommending AI and mobile strategies as shoppers increasingly treat Black Friday as a month-long event. **Strategies from Broader Marketplace Playbooks** eBay sellers can adopt marketplace strategies from sources like CedCommerce that emphasize inventory management and multi-channel selling for BFCM (Black Friday Cyber Monday). eBay’s policy changes support such scaling, facilitating promotions across platforms like TikTok Shop. An X post from Paul Goodman detailed achieving $18 million in four days by crafting dual high-impact promotions for BFCM, aligning with eBay’s upgraded promo tools that enable site-wide discounts and exclusive early access, as Mohammed Sakhi suggested for VIP sales from November 20-23. **Adapting to Changing Consumer Behavior** With 54% of consumers now using AI tools for deals—a 23% year-over-year increase according to WebProNews—eBay’s enhancements boost AI recommendations to better reach digital-native Gen Z shoppers. The mobile focus matches 2018 X data from Natalie Dillon showing 49% of Black Friday traffic came via smartphones. For Cyber Monday on December 1, expanded deals running until December 7, as recommended by the COMC Blog, combined with policy tweaks, position sellers for maximum ROI, per Sellbrite. **Leveraging Reviews and Social Proof** Post-sale engagement remains critical; eComEngine’s X post highlighted automating review requests amid a 62% increase in reviews during Cyber Week. eBay’s forum encouraged integrating this with AI tools to build buyer trust, key for repeat purchases during extended Cyber Week promotions. SellerSnap’s insights stress social proof, which sellers can amplify through optimized listings. As rubenpnf noted on X, succeeding at BFCM involves strategic offer engineering, a tactic enhanced by eBay’s new promotional capabilities. **Forecasting Record Sales** 2025 projections foresee Black Friday sales hitting $10. 8 billion and Cyber Monday $13. 3 billion, per Pietro Montaldo’s X post citing Adobe. eBay’s timely policy updates enable high-volume sellers to capture a larger market share through AI and mobile emphasis. Finally, Greg Isenberg’s X post on offer psychology underscores that framing deals matters more than discounts alone. For eBay insiders, combining such insights with the November 16 forum’s guidance promises unprecedented traffic and sales growth this Cyber Week.