Edge Marketing has announced the appointment of internationally recognised, award-winning AI and SEO specialist Luke Gosha as its new Head of Search & AI Strategy. Gosha’s appointment represents a major strategic investment aimed at unlocking new growth opportunities for both current and future Edge clients, as AI transforms brand discovery across search engines and large language models (LLMs). In this role, Gosha will lead Edge’s SEO and AI strategy, concentrating on applying global best practices to generate scalable, revenue-driven results for brands operating in Australia. His responsibilities include identifying emerging growth prospects arising from AI-driven search, incorporating advanced SEO and AI techniques into client strategies, and mentoring Edge’s senior search specialists to ensure the agency stays ahead of industry developments. Gosha joins Edge from London-based brand and performance agency StrategiQ, where he was previously Head of Search & AI. London is widely recognised as one of the most advanced and commercially competitive markets for SEO and AI worldwide. His appointment provides Edge clients with direct access to insights, frameworks, and methods that have been tested under intense market conditions and proven effective. Edge CEO and Director Rohan Dwyer explained the appointment was motivated by opportunity rather than uncertainty: “At Edge, we see AI-driven search as one of the most significant commercial opportunities the industry has encountered in decades. This is a senior, business-critical position central to maintaining existing client performance and actively helping clients gain competitive advantage through proven AI-led search. We regard this shift as a vast opportunity for businesses ready to lead. “Our global search focused on finding someone who has succeeded in markets where AI-led search is advanced, highly competitive, and commercially validated.

Luke brings that experience along with the ability to translate it into practical, measurable outcomes for Australian clients. ” Gosha has more than ten years of international experience across agency and in-house roles, combining technical expertise, commercial leadership, and service innovation. His background includes embedding AI into real-world workflows, performance frameworks, and scalable growth strategies across diverse industries. According to Dwyer, Gosha’s capability to turn technological change into commercial advantage distinguished him: “Luke immediately stood out for his growth mindset. He knows how to transform complexity into opportunity, a skill that will be invaluable for our clients as search continues to evolve. ” Dwyer also emphasized cultural fit as crucial: “Above all, we sought a great human. Luke personifies the values-driven culture we cherish at Edge, and we are thrilled about what this means for both our clients and our team. ” Reflecting on his appointment, Gosha expressed enthusiasm about bringing proven global expertise to the Australian market: “Having been involved in search marketing for over a decade, I’ve assisted many brands in navigating the evolving nature of search. After spending most of my career in the UK, I look forward to applying my skills, experience, and character at Edge to create a genuine competitive advantage for its clients. “Edge has a clear vision for leveraging AI not just to enhance efficiency but to drive growth, and I’m excited to collaborate with a team focused on long-term client success. ” Based at Edge’s Burleigh Heads headquarters, Gosha will report directly to CEO and Director Rohan Dwyer. His appointment is effective immediately.