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Jan. 27, 2026, 1:15 p.m.
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Enata Launches AI-Powered 'Second Brain' for Field Sales Teams

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Enata has introduced an AI-powered "second brain" designed specifically for field sales teams that interact directly with customers. Developed by seasoned sales professionals and supported by top tech experts and investors, Enata addresses the shortcomings of traditional office-based sales tools. Field reps often face challenges like excessive administrative tasks and missed follow-ups due to scattered information. Enata allows users to effortlessly capture visit notes and customer data using voice commands, then automatically organizes this information and delivers actionable insights on territories, accounts, and next steps. Ideal for industries emphasizing personal relationships and face-to-face meetings—such as medical aesthetics, medical devices, pharmaceuticals, consumer packaged goods, and beverages—Enata keeps records up to date and simplifies follow-ups to ensure vital information is always accessible. Founder Justin Bedard highlights its mobile, voice-first design that enhances productivity for reps on the move. Discover more at enata.ai.

SAN FRANCISCO, Jan. 27, 2026 /PRNewswire/ -- Enata today unveiled an AI-powered "second brain" specifically created for field sales teams who spend their days traveling and meeting customers face to face. Founded by a former field sales representative and sales leader, Enata’s team includes AI product and engineering experts from Google, Microsoft, Amazon, and Snorkel AI, and is supported by prominent institutional investors within the enterprise and AI sectors. Field sales has long been constrained by desk-focused tools. Sales representatives lose valuable hours to administrative tasks, follow-ups often fall through the cracks, and teams make decisions without a comprehensive view of activity throughout the territory. Enata is designed to empower reps to manage their business while on the move: it enables capturing visit details by voice, automatically organizes information, and highlights the next best actions.

Instead of sifting through dashboards, PDFs, or outdated email threads, reps can simply ask questions on the go and receive immediate, well-grounded answers about their territory, accounts, and forthcoming steps. Enata serves teams selling in industries where relationships and face-to-face interactions are essential, including medical aesthetics, medical devices, pharmaceuticals, consumer packaged goods (CPG), and beverages. With Enata, teams can: - Capture visit notes and customer insights by voice without interrupting their workflow for administrative tasks - Maintain an up-to-date record of relationship history and essential account details across their territory - Convert fragmented updates into structured follow-ups and actionable next steps, ensuring nothing is overlooked "Field work happens on the move. Your tools should too, " said Justin Bedard, Founder and CEO of Enata. "We are creating the territory brain reps can access by voice, directly from the road. " To discover more, visit enata. ai. About Enata Enata is developing an AI-driven second brain for field sales, enabling reps to capture customer context through voice, stay organized across accounts, and efficiently act on next steps while in the field. Media Contact Justin Bedard team@enata. ai


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