"Generative AI represents the most significant technological advancement in recent decades. Its potential to revolutionize key aspects of the life insurance and annuity sales model, improve operational efficiency, and empower wholesalers and financial professionals may be unparalleled, " said Bill Unrue, CEO of Ensight. "We are excited to introduce ENSI, the first AI-driven sales assistant in the industry designed for internal sales desks, agents, and advisors. We believe ENSI will enable our customers—whether insurance carriers or distributors—to reach new heights in sales scalability and productivity. " The ENSI platform operates 24/7 through both voice and chat, providing real-time assistance to advisors and sales teams. For example, with a simple voice command, internal wholesalers, agents, and advisors can quickly generate illustrations for multiple IUL products tailored to protection, income, or accumulation strategies within seconds—cutting 'time to quote' by over 90% in many cases.

When additional help is required, ENSI can smoothly escalate agent case design requests to internal sales desks and wholesaling teams. "Over the past year, we have heavily invested in ENSI’s development and conducted beta testing with several key partners, " said Brian Seidman, Ensight’s COO. "Built on Microsoft Azure's OpenAI framework, ENSI leverages the GPT model to interpret natural language inputs, transforming conversational prompts into formal quote requests across Term, GUL, and IUL products. We also plan to add support for VUL and Long Term Care (LTC) early in 2026. " Supporting more than 30 life insurance carriers and hundreds of Term, GUL, and IUL life products, ENSI offers the comprehensive product support needed by BGAs, Financial Institutions, Insurance Marketing Organizations (IMOs), and other insurance solution providers. For additional details about ENSI and how it can enhance your sales team’s capabilities, please contact Ensight. About Ensight™ Founded in 2015, Ensight is the premier cloud-based insurance sales enablement platform serving over 600 Life, LTC, and Annuity distributors, thousands of financial professionals, and a growing majority of leading North American insurance carriers. Based in San Diego, California, Ensight drives sales growth and productivity by supporting the entire sales lifecycle—from prospecting through policyholder management, from new business to in-force servicing. To discover more about Ensight and its digital sales acceleration platform, visit www. ensightcloud. com. Media Contact Matt Essick, Ensight, 1 (619) 430-0587, [email protected], https://ensightcloud. com LinkedIn SOURCE Ensight