Quotes are provided in real-time or delayed by at least 15 minutes. Market data is sourced from Factset. FactSet Digital Solutions powers and implements the market data. Legal considerations apply. Concerns about the potential impact of artificial intelligence (AI) on the entertainment industry have played a significant role in the ongoing Hollywood strike involving actors and writers. Despite this, studios have been actively hiring AI specialists. While the strike encompasses broader concerns such as pay and benefits, the rising advancement of AI technology has raised alarm. Actors worry about AI being used to replicate their image without consent, while writers are advocating for limits on AI use in scriptwriting. Actor Bryan Cranston addressed these concerns at a SAG-AFTRA rally in Times Square, specifically targeting Disney CEO Bob Iger. "We will not allow our jobs to be taken by robots, " Cranston declared.

"We will not surrender our right to work and earn a livable wage. And most importantly, we will not permit our dignity to be stripped away. " Despite the concerns raised during the strike, studios are still actively seeking AI specialists, driven by the need to stay at the forefront of emerging technology. Multiple studios have advertised positions related to AI and machine learning, attracting attention amid the labor unrest. Netflix, for example, has several AI and machine learning job openings on its website, including a product manager role with a salary range of $300, 000-$900, 000 per annum, focused on defining the strategic vision for Netflix's machine learning platform and maximizing its impact across the company. Disney's career website features a notable senior vice president role related to postproduction and innovation for Disney Branded Television, offering a salary between $270, 500 to $371, 900. The successful candidate would champion tool and process evolution across all stages of development – with a specific focus on Artificial Intelligence – in order to improve speed-to-market, content quality, efficiency, and cost. Sony, as highlighted by The Hollywood Reporter, has a job posting for a senior research scientist and manager specializing in AI ethics and their application to fairness, transparency, and accountability. This role, with a salary range of $170, 000 to $210, 000, involves managing a multinational team of research scientists in the United States, Japan, and Switzerland, tasked with executing ambitious AI projects. The AI ethics manager would also provide guidance and consultation on AI ethics for various business units, fostering cross-functional stakeholder relationships.