Sports leagues and brands are increasingly exploring the potential impacts of technology on their end products. The emergence of ChatGPT and generative artificial intelligence (AI) has accelerated the re-evaluation of how this technology enhances content and internal workflows. Generative AI is revolutionizing sports content evaluation and management, creating more innovative fan engagement experiences. It has been utilized in various ways in sports, such as automatically generating commentary for highlights and enhancing ticketing experiences.
Partnerships in the AI space, like the collaboration between the PGA Tour and WSC Sports, are critical in leveraging AI to produce sports videos. The use of generative AI is becoming vital for creating hyper-personalized experiences for fans, and it is projected that the value of AI in the global sports market could exceed $29 billion by 2032. To stay competitive, sports brands must develop a deep understanding of how AI applies to their business and embrace its potential in shaping the future of sports content.
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