April 18, 2024, 10 p.m.
1778

None

Brief news summary

Sports leagues and brands are embracing artificial intelligence (AI) and generative AI technologies to enhance content, streamline workflows, and captivate fans. Generative AI, like ChatGPT, is revolutionizing the sports landscape by offering real-time chatbot capabilities. This transformative technology has changed how sports content is evaluated, managed, and consumed, with successful implementations seen in events like the Texas Rangers' World Series run and the NBA's popular app. Partnerships between sports organizations and AI companies, such as WSC Sports, are essential for employing AI to automatically clip and publish highlights, creating a personalized experience for fans. The global sports market projects the value of AI to surpass $29 billion by 2032, emphasizing the importance for sports brands to effectively understand and utilize AI to stay competitive and engage both existing and new fans.

Sports leagues and brands are increasingly exploring the potential impacts of technology on their end products. The emergence of ChatGPT and generative artificial intelligence (AI) has accelerated the re-evaluation of how this technology enhances content and internal workflows. Generative AI is revolutionizing sports content evaluation and management, creating more innovative fan engagement experiences. It has been utilized in various ways in sports, such as automatically generating commentary for highlights and enhancing ticketing experiences.

Partnerships in the AI space, like the collaboration between the PGA Tour and WSC Sports, are critical in leveraging AI to produce sports videos. The use of generative AI is becoming vital for creating hyper-personalized experiences for fans, and it is projected that the value of AI in the global sports market could exceed $29 billion by 2032. To stay competitive, sports brands must develop a deep understanding of how AI applies to their business and embrace its potential in shaping the future of sports content.


Watch video about

None

Try our premium solution and start getting clients — at no cost to you

I'm your Content Creator.
Let’s make a post or video and publish it on any social media — ready?

Language

Hot news

Dec. 15, 2025, 1:26 p.m.

AI Drives Record $336.6B Cyber Week Sales, Salesf…

Salesforce’s analysis of the 2025 Cyber Week shopping period reveals record global retail sales totaling $336.6 billion, marking a 7% increase from the previous year.

Dec. 15, 2025, 1:24 p.m.

AI Extinction Risks: Musk and Amodei Warn of 10-2…

The rapid advancement of artificial intelligence (AI) has sparked significant debate and concern among experts, particularly about its long-term impact on humanity.

Dec. 15, 2025, 1:21 p.m.

Get In Before Wall Street Does: This AI Marketing…

This is sponsored content; Barchart does not endorse the websites or products mentioned below.

Dec. 15, 2025, 1:16 p.m.

Google DeepMind's AlphaCode: AI Competes in Progr…

Google's DeepMind has recently unveiled an innovative AI system called AlphaCode, representing a major leap forward in artificial intelligence and software development.

Dec. 15, 2025, 1:15 p.m.

Well-Known SEO Explains Why AI Agents Are Coming …

I’m closely monitoring the emergence of agentic SEO, convinced that as capabilities advance over the next few years, agents will significantly influence the industry.

Dec. 15, 2025, 1:10 p.m.

Salesforce’s Peter Lington on preparing defense d…

Peter Lington, Area Vice President at Salesforce’s Department of War, highlights the transformative effects that advanced technologies will have on the Department of War within the next three to five years.

Dec. 15, 2025, 9:35 a.m.

Sprout Social's Strategic Position in the Evolvin…

Sprout Social has firmly established itself as a leading player in the social media management industry by embracing advanced AI technology and forging strategic partnerships that foster innovation and enhance service offerings.

All news

AI Company

Launch your AI-powered team to automate Marketing, Sales & Growth

and get clients on autopilot — from social media and search engines. No ads needed

Begin getting your first leads today