Evertune AI, a New York-based company specializing in artificial intelligence marketing technology, has secured $15 million in Series A funding. This recent round was led by Felicis Ventures, a notable venture capital firm renowned for supporting innovative tech companies. With this latest investment, Evertune AI’s total funding has reached $19 million. The company focuses on generative engine optimization (GEO), an advanced AI-centered search optimization method designed to help brands monitor and improve their visibility within responses generated by large language models (LLMs). These AI systems include widely known platforms like OpenAI’s ChatGPT, Google’s Gemini, Anthropic’s Claude, and Perplexity AI. Digital search and product discovery are undergoing profound change. Traditional search engines, once the main avenue for consumers seeking information and product recommendations, are increasingly complemented or even replaced by AI chatbots. These conversational AI tools offer users direct, often personalized answers generated through sophisticated language understanding models. This shift presents both challenges and opportunities for brands aiming to maintain strong presence and influence in digital marketplaces. Evertune AI addresses this shift by providing brands with tools to better understand how they appear in AI-generated search results.

Their technology enables brands to track how their products and services show up in AI chatbot responses and other LLM-based outputs. This insight is crucial since AI systems vary greatly in generating content, often synthesizing information from various sources to craft responses tailored to user queries. By utilizing generative engine optimization, Evertune AI helps brands optimize their content and visibility specifically for AI platforms, moving beyond traditional search engine optimization (SEO) strategies. This approach is increasingly critical as AI-driven chatbots become dominant channels for product recommendations and customer interactions. The company’s innovative methodology empowers brands not only to comprehend but also to influence their positioning within emerging AI ecosystems. This capability is expected to grow in importance as consumers rely more on AI chatbots for purchase guidance, service inquiries, and information discovery. Felicis Ventures’ leadership in the Series A round reflects strong investor confidence in Evertune AI’s vision and in the broader potential of generative engine optimization technology. The funds are likely to be directed toward advancing the company’s technology, scaling their platform, and expanding market reach to serve more brands adapting to the AI-driven search landscape. As AI continues to evolve and transform digital marketing, companies like Evertune AI are positioning themselves at the forefront of this shift. Their work highlights the changing nature of search and discovery and emphasizes the necessity for adaptive, forward-thinking strategies for brands to succeed in an AI-centric world. In summary, Evertune AI’s recent Series A funding brings substantial resources to a company meeting a critical market need. By focusing on generative engine optimization, Evertune AI equips brands to navigate and shape the evolving landscape from traditional search engines to AI-powered chatbots, offering promising opportunities to enhance brand visibility and engagement in an increasingly AI-driven future of digital marketing.