Evertune AI, a New York–based leader in AI marketing technology, has raised $15 million in a Series A round led by Felicis Ventures, bringing its total funding to $19 million. The company was founded to tackle challenges in the emerging AI-driven search landscape by specializing in generative engine optimization (GEO), a novel form of search optimization designed specifically for AI applications. GEO uses advanced AI to improve brand visibility within responses generated by large language models (LLMs) such as ChatGPT, Google Gemini, Claude, and Perplexity. As consumers increasingly shift from traditional search engines to interacting directly with AI chatbots for product information and recommendations, brands must rethink their digital presence and engagement strategies. Evertune AI addresses this change by providing tools that allow brands to monitor, understand, and strategically influence how they appear in AI-generated conversational answers rather than relying solely on classic search engine results pages (SERPs). This marks a significant evolution in marketing and SEO practices aligned with the fast-evolving AI ecosystem. The investment from Felicis Ventures, known for backing innovative tech disruptors, reinforces confidence in Evertune AI’s vision. The funding will accelerate product development, expand market reach, and enhance services to help a broad array of brands optimize their visibility within AI chatbot responses. Traditional SEO strategies focused on keyword rankings are increasingly ineffective as AI models synthesize data into conversational answers. Evertune AI bridges this gap by offering actionable insights and optimization tailored to LLM outputs.

Industry experts note that AI conversational agents are rapidly reshaping consumer product discovery and brand strategies. Early adopters of AI-optimized marketing stand to gain advantages in brand awareness, customer engagement, and sales conversion. Evertune AI continuously monitors AI chatbot replies, enabling brands to see how their offerings are referenced across AI platforms in real time. This data allows proactive strategy adjustments to maintain relevance as AI models evolve their training and algorithms. Beyond its core technology, Evertune educates and advises brands on AI’s impact on marketing and search, helping clients leverage these developments rather than be disrupted by them. The successful Series A round not only fuels growth but validates Evertune’s approach, positioning the company as a leader in AI-powered marketing optimization and brand engagement with next-generation search technologies. Moving forward, Evertune plans to broaden its platform’s integration with emerging AI conversational agents and improve its machine learning models for more precise, adaptive optimization, cementing its role at the forefront of AI, search optimization, and digital marketing. The shift from traditional search engines to AI chatbots signifies a fundamental change in consumer behavior and information discovery. Evertune AI’s innovative solutions provide a vital bridge for brands navigating this transformation. With continued investment and strategic development, Evertune is poised to shape the future of product and brand discovery in an AI-driven world.