Evertune AI, a New York-based company focusing on artificial intelligence marketing technology, has successfully raised $15 million in Series A funding. This round was led by Felicis Ventures, a well-known investment firm recognized for supporting innovative tech startups. With this latest funding, Evertune AI’s total capital raised reaches a notable $19 million, highlighting strong investor confidence in the company’s vision and growth prospects. Founded with the goal of transforming digital marketing in the AI era, Evertune AI has developed an advanced software-as-a-service (SaaS) platform centered on generative engine optimization, or GEO. The platform aims to empower brands by improving their visibility within outputs generated by large language models (LLMs), which are the foundation of leading AI systems such as OpenAI's ChatGPT, Google's Gemini, Anthropic's Claude, and Perplexity AI. As AI-driven conversational agents and natural language processing advance rapidly, brands face emerging challenges in sustaining their presence within AI-powered search results and content generation. Unlike traditional search engine optimization (SEO), generative engine optimization addresses the unique nuances and dynamics of AI systems that produce text-based responses from vast language models. Evertune AI’s platform provides tools that continuously track brand representation in these AI-generated outputs, delivering actionable insights to refine messaging and enhance the chances of favorable brand appearances in AI responses. The Series A funding will accelerate the development of Evertune AI’s GEO technology, support the expansion of its engineering and research teams, and scale marketing efforts to reach a wider client base.

This investment aligns with growing awareness among marketers and businesses that adopting AI technologies is crucial to remain competitive in an increasingly digital marketplace. Felicis Ventures’ leadership in this funding round underscores the firm’s dedication to backing transformative tech companies shaping the future of digital experiences. By investing in Evertune AI, Felicis Ventures endorses generative AI’s potential to disrupt traditional marketing models and open new avenues for brand engagement. Evertune AI’s founders and executives expressed enthusiasm about partnering with Felicis Ventures and securing the new funding, emphasizing their commitment to assisting brands in navigating the complexities of AI-driven content visibility. The company intends to use the capital to enhance platform capabilities, including integration with additional AI engines, refining GEO algorithms, and improving the user experience for clients. With large language models increasingly prevalent across various applications—from customer support chatbots to AI-powered content recommendations—tools like Evertune AI’s platform are set to become essential for businesses seeking a strong and strategic presence in AI-generated communication channels. By offering the ability to analyze and optimize brand mentions and responses within these systems, Evertune AI provides an innovative marketing approach that complements traditional SEO and digital advertising methods. In summary, Evertune AI’s $15 million Series A round marks a key milestone in its mission to redefine marketing technology for the AI age. Supported by a robust technological foundation and a leading venture capital firm, Evertune AI is well-positioned to help brands leverage large language models and generative AI to boost visibility and engagement in the shifting digital landscape.