Exchange Solutions, a leading provider of personalized loyalty solutions, has launched a new Generative AI feature integrated into its loyalty platform. This advancement provides marketers with enriched loyalty execution capabilities, including an Audience Recommender feature that allows marketers to target specific audiences without the need for exhaustive targeting details. The feature utilizes natural language inputs and large language models to simplify audience creation. Another feature, Smart Help, assists marketers in navigating the loyalty console functionality by providing instant answers to questions.
Exchange Solutions aims to enhance marketer efficiency and campaign effectiveness with these AI capabilities. The company is also working on future releases to further elevate the platform's capabilities in accessing loyalty data and member insights. Exchange Solutions has been delivering personalized loyalty solutions to businesses in the US and Canada for over 25 years, working with clients such as Esso, Sobeys Inc. , and McKesson. For media inquiries, please contact Kelly McLean, Director of Marketing at Exchange Solutions.
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