The issue of synthetic AI-generated images being shared on social platforms without proper labeling has raised concerns among information researchers. Many of these images are circulating without indicating that they are AI-generated, despite Meta's requirement for such labeling. This lack of transparency has led to users, particularly older ones, falling for falsified content. Some Facebook pages sharing these AI images have also been found to have stolen identities from other individuals or organizations. The motive behind these AI spam pages is unclear, but there are speculations of potential scam operations.

The phenomenon of AI-generated content has made it easier for spam and scam actors to create visually sensational images to attract engagement. These pages often use inauthentic followers and engage with real users, sometimes seeking personal information or selling fake products. Users have also reported suspicious accounts reaching out to befriend them and leaving scripted comments on AI-generated images. The increasing presence of these AI images on social media raises concerns about potential scams and highlights the need for better detection and labeling methods by platforms like Facebook.