The Federal Communications Commission (FCC) has proposed a new regulation requiring disclosure of the use of artificial intelligence (AI) in political advertisements. FCC Chairwoman Jessica Rosenworcel, a Democratic appointee, introduced the proposal, which would initiate a rulemaking process for TV and radio operators to include the disclosure in ads aired by campaigns and advocacy groups. FCC Commissioner Brendan Carr, a Republican appointee, criticized the proposal, citing concerns about uneven enforcement and confusion for consumers.
Carr suggested that the Federal Elections Committee would be better suited to handle disclosure obligations for political ads. Chairwoman Rosenworcel emphasized the importance of informing consumers when AI tools are used in political ads, particularly as AI-generated content, including "deep fakes, " becomes more prevalent.
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