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May 29, 2024, 2 a.m.
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Brief news summary

The FCC has put forward a new regulation requiring the disclosure of AI usage in political ads. The proposal, led by FCC Chairwoman Jessica Rosenworcel, aims to initiate a rulemaking process that would include a disclosure about AI in candidate and issue-based ads. While the regulation does not ban AI-generated content in political ads, it mandates that TV and radio operators include the disclosure in the ads they air. However, FCC Commissioner Brendan Carr, a Republican appointee, argues that the FCC lacks the authority to enforce this disclosure on platforms beyond TV and radio. Carr suggests that the Federal Elections Committee should handle the issue, as they have the power to impose disclosure obligations on candidates and political ads. The FCC acknowledges the novelty of widespread AI technology use in elections and is open to hearing different perspectives on the impact of AI in elections.

The Federal Communications Commission (FCC) has proposed a new regulation requiring disclosure of the use of artificial intelligence (AI) in political advertisements. FCC Chairwoman Jessica Rosenworcel, a Democratic appointee, introduced the proposal, which would initiate a rulemaking process for TV and radio operators to include the disclosure in ads aired by campaigns and advocacy groups. FCC Commissioner Brendan Carr, a Republican appointee, criticized the proposal, citing concerns about uneven enforcement and confusion for consumers.

Carr suggested that the Federal Elections Committee would be better suited to handle disclosure obligations for political ads. Chairwoman Rosenworcel emphasized the importance of informing consumers when AI tools are used in political ads, particularly as AI-generated content, including "deep fakes, " becomes more prevalent.


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