The Hollywood strikes last year were partly driven by concerns over AI. Actors were worried about their likenesses being used without consent, while writers objected to having their work altered by AI or their ideas being appropriated by large language models. Following the strikes, some filmmakers became apprehensive about AI's potential to disrupt the industry, while others sought to explore its capabilities. Recently, filmmakers gathered in Culver City, California, for the first Culver Cup, a generative AI film competition sponsored by FBRC. AI and Amazon Web Services. Out of hundreds of applicants, 50 were selected and provided with prompts, credits for AI tools, and a 3D diner setting to create short films in under three weeks. Eight finalists were chosen, and the audience determined the winner during the LA Tech Week event. FBRC. AI cofounder Todd Terrazas described the event as an experimental way to assess the industry's current state amid the rising use of generative AI. Although some shorts showcased noticeable flaws, attendees were impressed by the possibilities. AWS Startups emphasized the goal of discovering potential rather than pursuing perfection. The relationship between AI and Hollywood remains complex. While AWS collaborates with generative AI developers, Amazon's content division has been negotiating AI usage norms with writer and actor unions.

The Culver Cup aimed to illustrate how AI could assist independent filmmakers with processes otherwise inaccessible due to cost constraints. At Adobe’s Max conference, new AI video-editing tools were introduced, highlighting that they are not meant to replace human creativity. Similarly, Meta announced a partnership with Blumhouse to explore its Movie Gen video tool, emphasizing the need for responsible AI use in filmmaking. David Slade, a director involved in the Culver Cup, acknowledges both the potential and dangers of AI in cinema. Generative AI enables filmmakers to produce high-quality work at lower costs, although it remains essential to have a foundational understanding of filmmaking techniques. The winner, known as Meta Puppet, stressed that emotional storytelling is crucial for AI-generated films to achieve mainstream acceptance. While many filmmakers recognize the risks associated with AI—such as legal repercussions and the chances of copyright infringement—some view it as an opportunity for more diverse content creation, as existing studios often rely on established franchises. Luma's Amit Jain noted that leveraging AI could allow more projects to be developed, potentially leading to more fulfilling careers in the industry. Research shows that while AI has created some jobs in entertainment, 75% of industry leaders believe it has also led to job reductions or consolidations. VFX artists have expressed mixed feelings, being intrigued by AI tools but concerned about ethical and financial impacts. Meta Puppet compared generative AI to playing the piano, noting that while everyone can access it, not everyone can create masterpieces. Mastery and experience remain crucial in producing quality content with AI.