In 2017, Robert Winters utilized artificial intelligence (AI) to maximize his matches on Tinder, resulting in hundreds of potential dates. However, Tinder banned him for using AI software that automatically swiped and initiated conversations on his behalf. Despite this, the 39-year-old Belgian digital design strategist believes that even simple AI tools can enhance online dating. Various AI-powered dating tools have emerged in recent years, offering services such as writing bios, responding to prompts, selecting optimal photos, and even generating AI-driven images of oneself. Some individuals use these tools due to introversion or lack of familiarity with dating apps. One debate surrounding these AI services revolves around the ethical implications of using AI to represent oneself accurately or deceptively. AI-generated pickup lines and chat assistants are also available to help users engage in conversations, improving their chances of meeting someone in person.

While these tools can alleviate anxiety and enhance communication skills, there are concerns that relying solely on AI for conversation can be deceptive. Users must decide if, when, and how to disclose their use of AI tools during interactions. Additionally, some companies offer AI-simulated blind dates, which allow users to experience a virtual first date before deciding whether to proceed with messaging their match. Another approach involves AI dating apps where users interact with AI personalities. While these apps provide a controlled environment for practicing dating, there are debates about the long-term effects and the avoidance of real human interaction. Overall, the effectiveness of AI dating apps has not been extensively studied, with the limited available research leading to anecdotal evidence of success stories. Despite the debate surrounding ethics, loneliness, and human touch, AI dating tools can provide value by offering companionship and emotional support.