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July 30, 2023, 8:32 p.m.
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Dresos co-founder and CEO, Vladimir Radojevic, believes that brick and mortar retail will continue to thrive alongside the rise of e-commerce. Radojevic is optimistic about the potential of artificial intelligence (AI) in revolutionizing the shopping experience. Having worked in the industry for nearly two decades, he observed that retailers often underutilize the vast amount of data they possess, resulting in a lack of personalized shopping experiences. Radojevic believes that AI-powered retail solutions can address this issue by enabling online retailers to make data-driven decisions and provide customers with personalized experiences. The integration of AI technology can enhance the overall shopping journey, from seamless and personalized experiences to improved customer support through chatbots and real-time product updates. Despite the region's slow adoption of new technologies, Radojevic sees an opportunity for Dresos to cater to retailers' needs. The company aims to simplify the shopping process for customers while prioritizing personalization, with AI playing a pivotal role. On the Dresos website, users can complete a three-minute quiz to select their style preferences, and a dedicated stylist will curate a personalized box of clothing based on their quiz responses. The selected clothes are then sent to the users, who have three days to choose and pay for their desired items, with the rest being returned free of charge. This strategy has garnered Dresos a growing subscriber base, with convenience and personalization being key factors that attract customers.

As part of their future plans, Dresos intends to expand into Saudi Arabia by the fourth quarter of 2024. To facilitate their expansion and development, the company is in the process of raising bridge funding through an equity crowdfunding platform. Radojevic emphasizes the importance of securing investments from business angels, family offices, and friends, while acknowledging the limited availability of investments for early-stage start-ups in the region. Despite the challenging investment landscape, venture capital funding for e-commerce and retail remains strong, indicating the potential for growth in these sectors. Radojevic believes that consumers will increasingly turn to online shopping due to its convenience, better customer experiences, and flexible payment options. He also expresses his belief that brick and mortar retail will continue to be a significant part of our social fabric, emphasizing the need for traditional retailers to adapt and innovate to meet changing consumer demands. Moving forward, Radojevic sees AI as a permanent fixture in the business landscape, capable of enhancing various processes. He also highlights the importance of maintaining a healthy work-life balance and personal wellness, as exemplified by his passion for CrossFit. Radojevic concludes with advice for entrepreneurs, emphasizing the significance of customer feedback and the need to continuously evolve and improve their businesses. Ultimately, customer satisfaction should be the ultimate measure of success.



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