Genius Sports, a leading provider of sports data technology and services, has announced a major new multi-year partnership with the Pac-12 Conference to enhance integrity, technology, and AI capabilities in college sports. This collaboration aims to support the next generation of authorized and responsible sports betting, strengthen integrity protocols, boost fan engagement and monetization, and improve performance analysis across college athletics. As part of this broad agreement, Genius Sports will roll out its cutting-edge GeniusIQ platform at every venue hosting Pac-12 football games as well as men’s and women’s basketball events. GeniusIQ is an advanced data and AI solution that acts as a unified, intelligent foundation supporting various operational needs in sports, including real-time data tracking, video capture, insightful analytics, and commercial activation. Deploying GeniusIQ at all Pac-12 venues marks a major step forward in managing and utilizing college sports data. By integrating AI technology with comprehensive data tracking, the platform delivers more accurate and timely insights valuable to a diverse range of stakeholders such as teams, broadcasters, betting operators, and fans. Regarding integrity, this partnership highlights Genius Sports’ dedication to promoting fair play and transparency in college athletics. Utilizing state-of-the-art technology, the company will facilitate strong monitoring and enforcement systems to detect and deter any fraudulent activities or breaches related to betting and competition integrity. Fan engagement is another central focus. Powered by GeniusIQ’s advanced analytics and real-time insights, the partnership is expected to greatly enhance the fan experience by providing more engaging, interactive, and personalized content—including improved access to live statistics, in-game analysis, and dynamic features designed to elevate audience enjoyment and involvement. Monetization opportunities will also grow through this collaboration.

GeniusIQ’s integration will help drive commercial activation by delivering detailed insights that inform sponsorships, advertising strategies, and other revenue-generation initiatives. This stands to benefit both the Pac-12 Conference and its member schools by unlocking new value streams tied to fan engagement and the expanding sports betting market. Furthermore, the platform’s performance analysis capabilities will offer coaches, athletes, and teams deeper insights into game dynamics and player metrics. This data-driven approach is critical for optimizing training, crafting strategies, and ultimately boosting athletic performance. This partnership further cements Genius Sports’ status as the operating system of modern sport. By combining data aggregation, AI analytics, integrity services, and commercial tools, the company positions itself at the core of college sports’ technological advancement. The initiative arrives amid a growing digital transformation in the sports industry, especially given the expansion of legal sports betting across multiple regions. The Genius Sports–Pac-12 collaboration not only aligns with this trend but also sets a new standard for how sports conferences can leverage advanced technology to enhance diverse aspects of their operations while maintaining a strong commitment to integrity and responsible conduct. Overall, the partnership between Genius Sports and the Pac-12 represents a progressive approach to modernizing college sports. By integrating technology and AI within traditional athletic competition, this alliance seeks to elevate the sports experience for all stakeholders while fostering innovation and growth in the sector.