On February 6, 2026, three leading SEO creators—Matt Diamante, Jake Tlapek, and Edward Sturm—joined forces for a comprehensive two-hour discussion on agency growth, social SEO, press releases, AI-driven workflows, and effective strategies shaping SEO success in 2025. This was the first time these prominent creators, who collectively reach millions across TikTok, Instagram, and YouTube, appeared together for such an in-depth conversation. Matt Diamante, author of the SEO guide Get Found and founder of a 25-person agency, shared insights about his book’s impact in the marketing community, selling 50 to 100 copies daily. He highlighted how an $80 press release propelled Get Found to feature prominently in Google’s AI Overviews, even after the release was removed, illustrating the underutilized power of press releases for SEO. Diamante emphasized that many niches lack proper SEO execution, making SEO the most effective channel due to widespread ignorance on how to do it well. The dialogue covered diverse, relevant marketing tactics. Edward Sturm discussed tracking competitors’ hooks, subjects, and benefits in spreadsheets to boost video performance, and shared his successful method of filming in casual venues over studios. Jake Tlapek revealed that his 39-person agency, generating $450, 000 in monthly recurring revenue since early 2025 and targeting $15–18 million annually, has shifted from selling SEO alone to integrating it with paid ads, achieving a 96% client retention rate. His growth tactic involves posting two organic videos daily for 30 days and converting top performers into ads, leading to about 50 weekly leads. Diamante explained how AI-powered agent workflows are revolutionizing SEO by sequentially handling keyword research, competitive analysis, content creation, editing, and internal linking.

Still, he values hands-on keyword research to uncover underserved niches. Sturm supported this, noting poor optimization of competitive keywords like “personal injury lawyer NYC. ” Since January 2023, Diamante has created three to five original SEO content pieces daily on multiple platforms. The trio stressed social SEO’s rising importance, with Tlapek noting that starting videos with searchable phrases instead of traditional hooks yields sustained lifetime views. They also examined Google’s increasing indexing of social video content and generation of meta descriptions from spoken transcripts—a clear convergence of social content and classic SEO. The full episode can be viewed here. About Matt Diamante Matt Diamante is the acclaimed author of Get Found and founder of HeyTony, a 25-person SEO agency. Since January 2023, he has produced daily SEO and marketing content on TikTok and Instagram, garnering hundreds of thousands of views regularly. He has been featured alongside top industry figures such as Gary Vaynerchuk. About The Edward Show Hosted by Edward Sturm, The Edward Show is a daily podcast focusing on SEO, digital marketing, and entrepreneurship. Episode 945 marks 945 consecutive days of uninterrupted content, featuring discussions with leading marketers, agency owners, and creators within SEO and content marketing.