Getty Images CEO, Craig Peters, has expressed enthusiasm for AI while acknowledging the potential dangers it poses to the creative industry. Peters is concerned about the possible exploitation of AI technology by those who wish to automate creators out of the industry. Getty Images has taken both defensive and proactive approaches to AI. They recently filed a lawsuit against Stability AI for unlawfully copying their copyrighted images.

Additionally, Getty Images partnered with Nvidia to develop AI text-to-image and text-to-video services, which will compensate creators and prevent abuse. Peters emphasized the need for standards and legislation to keep pace with AI's rapid development and highlighted the importance of distinguishing AI-generated content from traditional imagery. While Peters sees the benefits of AI, he also recognizes the socio-economic implications and the need for responsible management of the technology.