Molly Peck, who was then the CMO of Buick and GMC, had recently assumed the position of chief transformation officer, with the responsibility of overhauling GM’s content strategy and agency partnerships. The new model, revealed that June, involved bringing strategy, insights, and data functions in-house, while still outsourcing brand creative ideas to external agencies. “We aimed to have more control over our brands, our data, our vision, and our strategy, ” Peck reflected.
GM's Molly Peck Leads Content Strategy Transformation as Chief Transformation Officer
AI answer engines are not just altering how people search online; they are fundamentally redefining business visibility in the digital era.
In a short-form video, an influencer reacts passionately to a California news story featuring seemingly authentic visuals, including an anchor urging viewers to act, victims, and a CNN logo.
AMD and OpenAI have unveiled a landmark partnership set to reshape AI infrastructure profoundly.
As with every Taylor Swift album launch, all elements for The Life of a Showgirl were carefully planned and implemented starting last week, from teaser trailers to release-day events and talk-show appearances.
Google has announced a major expansion of its AI-powered search feature, 'AI Mode,' now supporting five new languages: Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese.
This post, co-authored with Cyril Ovely from Vxceed, addresses a pressing challenge for consumer packaged goods (CPG) companies in emerging economies: effectively retaining revenue and growing customer loyalty at scale.
SEO expert Mark Williams Cook recently revealed how AI is fundamentally disrupting search.
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