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Oct. 11, 2025, 2:09 p.m.
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GM's Molly Peck Leads Content Strategy Transformation as Chief Transformation Officer

Molly Peck, who was then the CMO of Buick and GMC, had recently assumed the position of chief transformation officer, with the responsibility of overhauling GM’s content strategy and agency partnerships. The new model, revealed that June, involved bringing strategy, insights, and data functions in-house, while still outsourcing brand creative ideas to external agencies. “We aimed to have more control over our brands, our data, our vision, and our strategy, ” Peck reflected.



Brief news summary

Molly Peck, formerly CMO of Buick and GMC, transitioned into the role of chief transformation officer at GM, charged with overhauling the company’s content strategy and agency partnerships. In June, she unveiled a new model that centralized strategy, insights, and data within the company while still outsourcing creative brand concepts to external agencies. This approach aimed to give GM stronger control over its brand identity, data, vision, and overall strategic direction. Peck emphasized the importance of taking greater ownership to drive more cohesive and effective marketing efforts aligned with GM’s long-term goals.

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