Google has announced its latest updates to Demand Gen ad tools, featuring AI-powered image and video creation capabilities, enhanced A/B testing, improved suitability controls, and more. Firstly, Google is introducing new AI-driven image enhancement features for demand gen and app campaigns. These include “Animated images, ” which generate moving variations of your assets, and “Adaptable designs, ” which add branded-style text overlays to images. With these additions, you’ll gain more options to create diverse assets effortlessly. You can also quickly and easily adjust image aspect ratios to extend your campaign reach across multiple platforms. On the video front, Google is enhancing capabilities to generate versions of your video content in various orientations that better fit the display screens. “Google's AI intelligently rotates or scales your video to produce new aspect ratios while preserving the original content. Additional video versions are automatically published upon passing quality checks. ” Additionally, you can create shorter video clips, as Google AI selects key moments for repurposing into Shorts, offering more promotional flexibility. Google is also rolling out Asset Uplift A/B Experiments within Demand Gen campaigns through the “Experiments” feature in campaign setup. “Demand Gen experiments enable advertisers to test all variations of their image and video campaigns.

Experiments can include creatives, audiences, product feeds, and bids. However, testing budget as a variable is not currently recommended. ” This provides greater ability to assess the effectiveness and value of your promotions. Moreover, Google is expanding suitability controls and excluded content themes, giving you enhanced governance over Demand Gen ad placements. Lastly, Google is enabling the integration of Pathmatics-provided images and videos in Google Ads, allowing advertisers to reuse their top-performing creative assets from other platforms within Demand Gen campaigns.