According to Dan Taylor, vice president of global ads at Google, advertisers and businesses will now have the ability to automatically generate advertisements on the Google Ads platform. This is made possible through the use of Large Language Models (LLMs) and generative artificial intelligence (Gen AI). By utilizing these technologies, Google Ads can create campaign workflows based on prompts given by marketers. Taylor explains that the system learns from landing pages, successful search queries, and approved headlines to create entirely new ad creatives. During his recent visit to India, Taylor also spoke about Gen AI tools introduced during Google I/O on May 10th, which have shown to increase conversions by up to 18% for brands like Myntra, Samsung, HDFC, and Tata AIG. One such tool is Performance Max, which combines various AI technologies to optimize bidding, budgeting, audience targeting, creatives, and attribution. In addition to highlighting the benefits of AI in marketing and advertising, Taylor emphasized Google's focus on privacy, especially in light of increasing privacy regulations. He cited a survey of 16, 500 individuals from 11 Asia-Pacific markets, revealing that 8 out of 10 consumers recognize the importance of online privacy and the security of their personal information.

He noted that 70% of these consumers would stop engaging with a brand if their trust in data privacy was violated, highlighting the significance of this concern. Google has announced enhanced privacy features such as Privacy Sandbox for web and Android, aligning its generative capabilities with the introduction of the Digital Personal Data Protection Bill by the Indian government. Regarding privacy and conflicts of interest, Taylor stated that Google is engaging with the EU Commission in a constructive manner to address concerns related to its ads business. He emphasized that Google has been working on AI tools for over a decade, despite the recent surge in public discourse surrounding AI. During the annual Google I/O conference in May, the company introduced AI tools aimed at supporting small businesses and scaling their marketing efforts. Taylor expressed excitement about assisting Indian businesses in leveraging tools like AI to achieve their desired outcomes. For instance, Google Products Studio enables businesses to create customized product images without the need for costly photoshoots. Taylor concluded by noting that businesses are not competing with AI itself but with other marketers utilizing AI, as the internet economy is projected to grow significantly in the next decade. Taylor also highlighted the adoption of generative AI by news publishers for content creation and optimization, affirming their positive reception towards this opportunity.