Google Cloud is introducing the Automotive AI Agent, designed to help automakers develop advanced generative AI experiences for vehicles. Leveraging Gemini with Vertex AI, this agent is tailored to help create personalized and intuitive in-car assistants that surpass traditional voice control. It offers multimodal reasoning and multilingual support for natural conversations, answering questions like, "Is there an Italian restaurant nearby?" along with follow-ups like, "Does the restaurant have good reviews?" or "What is the most popular dish there?" Mercedes-Benz is one of the first to adopt the Automotive AI Agent in its MBUX Virtual Assistant, debuting in the new Mercedes-Benz CLA later this year.
This upgraded assistant, using data from Google Maps Platform, enables drivers and passengers to quickly obtain thorough and personalized information about places of interest, traffic, and more through voice commands. Google Cloud's Automotive AI Agent will also allow the MBUX Virtual Assistant to manage complex, multi-turn dialogue and remember conversations, letting users pause and resume interactions seamlessly. Discover more about the Automotive AI Agent and our collaboration with Mercedes-Benz.
Google Cloud Unveils Automotive AI Agent for Next-Gen In-Car Experiences
Welcome to this week’s Pulse, covering updates from December’s Google core update, platform responses to AI quality concerns, and disputes highlighting tensions in AI-generated health information.
Philip Lacor, CRO of Personio—a $3B+ HR and payroll platform with 1,500 employees, 15,000 customers, and a 400-person sales team—shared an insightful AI transformation journey at SaaStr AI London that serves as a template for revenue leaders aiming to deploy AI effectively in go-to-market (GTM) strategies.
Before the event begins at 10:30 a.m.
ADAIA Guild has launched an innovative, step-by-step system designed to revolutionize how founders and marketers create social media content.
Artificial intelligence is transforming digital marketing by enabling brands to create personalized video content with exceptional efficiency.
Shares of SoundHound AI (SOUN +6.62%) dropped 50% in 2025, according to S&P Global Market Intelligence data.
DeepMind, Google's prominent AI research division, has achieved a major breakthrough at the convergence of artificial intelligence and quantum computing, marking a pivotal advancement in computational technology.
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