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Jan. 13, 2025, 1:18 p.m.
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Google Cloud Unveils Automotive AI Agent for Next-Gen In-Car Experiences

Google Cloud is introducing the Automotive AI Agent, designed to help automakers develop advanced generative AI experiences for vehicles. Leveraging Gemini with Vertex AI, this agent is tailored to help create personalized and intuitive in-car assistants that surpass traditional voice control. It offers multimodal reasoning and multilingual support for natural conversations, answering questions like, "Is there an Italian restaurant nearby?" along with follow-ups like, "Does the restaurant have good reviews?" or "What is the most popular dish there?" Mercedes-Benz is one of the first to adopt the Automotive AI Agent in its MBUX Virtual Assistant, debuting in the new Mercedes-Benz CLA later this year.

This upgraded assistant, using data from Google Maps Platform, enables drivers and passengers to quickly obtain thorough and personalized information about places of interest, traffic, and more through voice commands. Google Cloud's Automotive AI Agent will also allow the MBUX Virtual Assistant to manage complex, multi-turn dialogue and remember conversations, letting users pause and resume interactions seamlessly. Discover more about the Automotive AI Agent and our collaboration with Mercedes-Benz.



Brief news summary

Google Cloud has unveiled the Automotive AI Agent, an advanced generative AI tool designed for automakers to enhance in-car experiences. Utilizing Gemini and Vertex AI, it creates sophisticated agents that go beyond traditional voice controls, offering multimodal reasoning and multilingual capabilities for natural, context-aware interactions. It can assist drivers by finding nearby restaurants, checking reviews, and more. Mercedes-Benz is pioneering its use, integrating the AI Agent into its MBUX Virtual Assistant in the new CLA model. Enhanced with live data from the Google Maps Platform, the MBUX Assistant provides detailed, personalized information via voice commands, including points of interest and traffic updates. It excels at complex dialogues, remembering past interactions to ensure smooth communication, even when conversations are paused and resumed. This collaboration with Mercedes-Benz underlines the transformative impact of the Automotive AI Agent in redefining in-car experiences.

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Google Cloud Unveils Automotive AI Agent for Next-Gen In-Car Experiences

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