Google Labs, in collaboration with Google DeepMind, has launched Pomelli, an AI-driven experiment aimed at assisting small-to-medium-sized businesses in creating on-brand marketing campaigns. Currently, the tool is available in public beta, in English, for users in the United States, Canada, Australia, and New Zealand. What is Pomelli? Business DNA Profile Creation Pomelli examines a business’s website and existing images to automatically generate a “Business DNA” profile. This profile encompasses elements such as tone of voice, color palette, fonts, and visual style. All content produced by Pomelli utilizes this profile to maintain consistent copy and visuals across different channels. A demonstration video is available below: AI-Generated Campaign Ideas Once the Business DNA profile is established, Pomelli offers customized campaign ideas tailored to the business. Users can pick from the suggested approaches or input their own prompts to generate content aimed at specific objectives.

This feature intends to cut down the time teams spend brainstorming messaging and angles. On-Brand Creative Assets Following that, Pomelli produces branded marketing materials suitable for social media posts, websites, and advertisements. Users have the ability to edit both text and images within the platform before downloading the finalized assets for deployment across various channels. Why Is This Important? For small-to-medium businesses lacking internal design or copywriting resources, Pomelli may lessen dependence on external creative agencies. Google positions the tool as a way to speed up the production of brand-consistent campaigns without the need to manually brief agencies or create every asset from the ground up. Looking Ahead Pomelli is debuting as an early experiment under Google Labs. Google acknowledges that refining the experience may require time and is inviting businesses to provide feedback during the public beta phase.