Powered by Google’s premier large language model family, Gemini, these products serve as “partners that learn from an advertiser’s unique datasets, ” explained Dan Taylor, Google’s vice president of global ads, during a call with the press. One such product, Ads Advisor, is integrated directly into the Google Ads console. It leverages AI to assess a marketer’s distinctive data, specific business objectives, landing pages, and campaign outcomes, providing tailored recommendations.
For example, a marketer could ask the tool, “How can I optimize my campaign for back-to-school season?” and the agent would respond with targeted advice, such as adding sitelink extensions.
Google's Gemini-Powered Ads Advisor Enhances Campaign Optimization with AI
Uniphore, a leading American software company specializing in AI platforms for business, has announced strategic acquisitions of two technology firms—ActionIQ, a customer data platform (CDP) provider, and Infoworks, an enterprise data engineering platform vendor.
Morgan Stanley analysts have recently issued a compelling forecast predicting a transformative surge in the artificial intelligence (AI) market, with a particular focus on cloud and software companies.
The integration of artificial intelligence (AI) into search engine optimization (SEO) has become a pivotal topic within digital marketing, presenting both significant opportunities and considerable challenges.
AI-Generated Song Reaches Number One on Billboard Chart The newly released AI-created country track "Walk My Walk" has climbed to the top of the Billboard charts, sparking criticism from several country music artists
Coca-Cola, long celebrated for its iconic Christmas advertising, has met significant backlash with its 2025 holiday campaign that heavily incorporates generative AI.
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