Toddobaadkii hore, Google ayaa ku dhawaaqday in la furay astaanta cusub ee raadinta oo ay ka dhigtay AI Mode. Horumarkan ayaa noqon kara caqabad ku timaada Reddit. Sanadkii la soo dhaafay, Reddit ayaa la kulmay koror weyn, taas oo inta badan sabab u ah Google oo mudnaanta siiya xiriirada Reddit ee natiijooyinka raadinta iyo sidoo kale sababta oo ah dadka isticmaala ayaa badanaa raadinaya aragtida dadka bini’aadamka ah gudaha internetka oo sii badanaya oo ay ka buuxaan AI iyo bots otomaatig ah. Waxaa lagu qabtay Google I/O todobaadkii la soo dhaafay, Maamulaha Guud ee Sundar Pichai ayaa sharraxay AI Mode sida "hagaajin weyn" oo lagu sameeyay waaya-aragnimada raadinta ee Google. Ka duwan liiska xiriiriyada caadiga ah, AI Mode ayaa dadka isticmaala siin doona is-dhexgal ka wadahadlo badan, mararka qaarkoodna soo bandhigi doona macluumaad laga soo qaatay Reddit iyada oo aan lagama maarmaanka ahayn in dadka isticmaala si toos ah u booqdaan website-ka. Isbeddelkani wuxuu si weyn u saameyn doonaa dadka booqda Reddit ee aan galin akoonka, kuwaas oo badanaa ah dadka isticmaala si caadi ah oo aan lahayn akoon. Marka la barbar dhigo, dadka isticmaala ee galay—dadka caadiga ah ee Reddit—waxay ka dhigan yihiin qaybta ugu muhiimsan ee barxadda. Inta badan kororka Reddit ee dhawaanahan ayaa ka yimid dadka aan galin akoonka oo loo tusay Google Search. Ka dib markii la soo bandhigay, stock-ka Reddit ayaa dhulka dhacay ku dhow 5% Isniintii, sida ay qortay Wells Fargo oo saadaalisay in uu hoos u dhaco taraafka Reddit sababo la xiriira isticmaalka sii kordhaya ee Google AI in raadinta. Tani ma aha markii ugu horreysay ee isbeddelada ku yimaada algorithms-ka Google ee raadinta ay si xun u saameeyaan stock-ka Reddit. Bishii Febraayo, saamiyada Reddit ayaa hoos u dhacay in ka badan 15% kadib markii Maamulaha Guud ee Steve Huffman uu sheegay in taraafku uu la kulmay "kacsanaan" xilligii afar-aad ee sannadka sabab la xiriirta cusboonaysiinta algorithms-ka raadinta ee Google. In kastoo algorithms-ka raadintu ay si joogto ah isu beddelayaan—wax aad ugu badan warbaahinta dijitaalka ah—Wells Fargo ayaa soo jeedinaysa in waxyaabaha ugu dambeeyay ee carqaladda ku noqday hawlgelinta isticmaaleyaasha Reddit ay yihiin "sida muuqata kuwo waara" sababtoo ah hab-dhaqanka isticmaala ayaa la qabsanaya horumarinta AI ee Google. Si kastaba ha ahaatee, Reddit ayaa isku dayaysa inay muujiso in ganacsigeedu uu ugu weyn yahay dadka isticmaala ee galay akoonka si toos ah uga soo galaya. “Reddit, waxa badan oo ka mid ah horumarinta alaabta ayaa diiradda lagu saarayaa koritaanka iyo xidhiidhka dadka isticmaala ee galay akoonka, kuwaas oo aasaaska fahamka iyo kaydka aan ka helno iyaga oo si qoto dheer ula falgala barxadda, ” ayay tidhi Saraakiisha Howlaha Guud ee Reddit Jen Wong oo ka soo qayb gashay Shirka Tiknoolajiyadda, Warbaahinta, & Isgaarsiinta ee Morgan Stanley bishii Maarso.

“Tani ma ahan arrin nafta nagu haysa—ganacsigu wuu caafimaad qaba isagoo awood u leh dadka isticmaala ee akoonka leh inay si fudud ula xiriiraan. ” Sidoo kale, Reddit waxay leedahay astaanteeda raadinta ee AI-powered ee loo yaqaano Reddit Answers, taas oo bixisa jawaabo iyadoo isu geyneysa mowduucyo khuseeya oo laga helay qoraallada barxadda. Ugu dambeyntii, Huffman ayaa weli qaba rajo ah in Reddit uu sii ahaan doono meel muhiim ah oo internetka ah, isagoo adkeeyay qiimaha is-dhexgalka bini’aadamka. “Ma jirto wax shaki ah in moodooyinka luqadda waaweyn (LLMs) ay beddeli doonaan raadinta internetka—dhammaanteen waan aragnaa taas, waana wax xiiso leh, ” ayuu yiri intii uu shirkaddiisu ku jirtay shirkii dakhliga horaantii bishan. “Mararka qaarkood, dadka ayaa raadin doona jawaabo kooban oo AI loo soo koobo oo faahfaahsan, taas oo aan hadda ugu sii shaqeyneyno Reddit Answers. Laakiin mararka qaar, waxay raadinayaan aragtiyo gaar ah, dhab ah, khaldan, oo kala duwan oo Reddit ay bixiso. ” Wuxuu ku daray, “Xiisihii labaatan sano ee la soo dhaafay, Reddit waxay u adeegaysay sidii beddelka warbaahinta bulshada ee caadiga ah—kuwaas oo raadkoodu yahay mid wax-qabad leh oo la habeyn karo—iyadoo siinaysa faallooyinka bulshada ee dhab ahaan ah. Sidoo kale, bulshooyinka Reddit iyo wadahadallada ayaa sii wadi doona inay bixiyaan beddelka jawaabaha raadinta ee AI laga soo saaray. ”