Insightful Interview with Gary Illyes on Google AI Search, SEO, and Gemini Model
Brief news summary
Kenichi Suzuki and Rio Ichikawa from Japan’s Farber Company interviewed Google’s Gary Illyes about AI in search and SEO. They discussed Google’s AI features—Gemini, AI Mode, and AI Overviews—all based on a custom Gemini model that uses the Google Search index rather than live web data. If websites disallow Google Extended indexing, their content won’t be included in Gemini’s grounding. They clarified that training AI on AI-generated content does not harm search algorithms, though human editorial oversight remains essential for high-quality content. The discussion also touched on AI-driven revenue opportunities, ongoing work by the Internet Engineering Task Force to refine crawling controls, and technical challenges like 404 errors, crawl budget, and image SEO. Gary emphasized that Google Search does not use social media shares or metrics, and AI Mode ads are set to launch soon. The full interview transcript by Gagan Ghorta offers more in-depth information.Kenichi Suzuki and Rio Ichikawa from Farber Company in Japan interviewed Gary Illyes of Google about AI Search, AI content, SEO, and related topics.
The interview is in English and quite insightful, so I wanted to share it here. Below are my key takeaways, followed by the video: - AI Mode and AI Overviews utilize a custom Gemini model (which we already know). - Gemini, AI Mode, and AI Overviews all rely on the Google Search index for grounding. - If you disallow Google Extended, Gemini will not use your site for grounding. - Gemini does not perform live web fetches; it depends on the search index. - Training AI on AI-generated content might raise concerns, but it isn’t an issue for search. - AI can create high-quality content, but it requires human review and editorial oversight to ensure quality. - There are discussions about whether to block AI or monitor its use due to potential revenue opportunities. - The Internet Engineering Task Force has a working group considering enhanced crawling controls. - Questions were raised about 404 errors and crawl budget. - Images and SEO consume resources. - Google Search does not factor in social media shares or metrics. - Regarding AI Mode ads: yes, they are coming soon. - Gary shared his likes and dislikes about AI. Here is the video: Gagan Ghorta transcribed the entire interview, so if you're interested, you can find the transcript over here.
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Insightful Interview with Gary Illyes on Google AI Search, SEO, and Gemini Model
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