Grocers are utilizing AI technology to enhance their digital platforms and improve the overall shopping experience for consumers. eGrowcery, a technology provider, has announced the availability of AI tools that allow grocers to personalize recipes based on consumers' preferences, integrating them with add-to-cart functionality. This move helps grocers effectively leverage contextual commerce to drive sales and improve market share. Major players in the grocery sector, such as Kroger and Walmart, have also integrated AI into their platforms to offer personalized search functionalities and recommendations based on individual users' habits and preferences.

The use of AI in the grocery industry can lead to increased digital sales and omnichannel engagement. In fact, online grocer Hungryroot attributes 70% of its sales to its AI capabilities. The potential of AI to enhance the customer experience is recognized by 80% of Chief Marketing Officers surveyed in a recent report. Additionally, the digital engagement of consumers with grocers is significant, with 40% engaging in online grocery shopping at least once a month, according to a consumer survey.