Generative AI, particularly ChatGPT, has gained significant popularity recently. Its main function is to generate content. If you work in content production for law firms, you might be wondering how this impacts your work. However, there's no need to worry because we have Adam Kosloff from Virtuoso Content joining us on the Non-Eventcast podcast to discuss the future of law firm content marketing in relation to AI. The podcast begins with a fundamental question: How do copywriters feel about AI?

(4:56) From there, the conversation delves into how AI can benefit law firms (11:53), such as streamlining business processes (16:38). Adam also addresses the concern of AI limiting attorneys' thinking about new strategic paths (20:52), emphasizing that human creativity remains essential for any aspect of business management, even with AI's assistance (22:21). In the content marketing and social media space, a lawyer's ability to think creatively is immensely valuable (23:09). For those interested in understanding how AI can enhance their marketing strategy and effectively utilize vendors in this new landscape, this episode is a must-listen. Additionally, you can explore our CRM Buyers Guide at the Non-Event for the latest resources to enhance your firm's business development efforts. (The Non-Event is supported by vendor sponsorships. )