Marketers increasingly rely on AI to streamline processes, enhance content quality, and save time. Despite rapid adoption, concerns over ethics, transparency, and dependency remain. This report explores current AI marketing applications, leading tools, and future challenges. **Top AI Marketing Stats:** - 75% of PR professionals use generative AI. - Brainstorming is the top AI use in PR. - ChatGPT is employed by 77. 8% of Substack publishers. - 93% of PR pros say AI speeds up their work. - 40% of companies lack AI training for employees. **AI Usage in Marketing:** Generative AI usage among PR professionals nearly tripled from 28% in 2023 to 75% in 2025, with another 13% planning to adopt it. Only 6% remain opposed, down from 15% in 2023. In publishing, 51% use AI daily, 34% weekly, and 29% started employing AI within the past six months. **Common AI Tasks in PR:** Brainstorming ideas leads (82%), followed by writing first drafts (72%) and editing drafts (70%). Other uses include research, social copywriting (both 59%), press releases, and pitches (51% each). Only 16% use AI for image generation.

On average, PR pros perform five different AI-assisted tasks, up from three in 2024. Most (89%) always edit AI-generated text, although editing levels vary. Among Substack publishers, AI is widely used for research (65%), ideation (56%), writing assistance (49%), and image generation (41%). ChatGPT dominates (77. 8%), followed by Claude, Grammarly, and Gemini (each over 20%). **Why Use AI?** AI accelerates workflows, with 93% of PR pros confirming improved efficiency and 71% expecting it to alleviate workloads, enabling focus on strategic aspects. Time saved can total around five hours weekly. Additionally, 78% believe AI enhances work quality. **Policies and Training:** Despite AI’s growing role, over half of PR pros report no formal company guidelines on AI use, although this is improving (from 72% lacking policies in 2024 to 55% in 2025). About 17% plan to introduce policies. AI training availability rose to 35%, yet 40% of companies still offer no training. **Concerns and Divide:** Among Substack publishers, 57% rate AI as extremely or very valuable; 24% moderately so. However, major concerns include ethics (76%), reluctance to rely on AI (52%), and data privacy (37%). Opinions vary: 30% of current AI users foresee great benefits ahead, while over 40% of non-users expect negative impacts. **Summary:** AI is firmly integrated in marketing workflows with widespread and growing use. Its role is expanding across tasks, improving efficiency and quality, but ethical concerns and uneven corporate readiness pose challenges as adoption continues to accelerate.