Aqoon isdaba joog ah oo farsamada maskaxda (AI) ayaa saameyn ku leh suuqgeynta safarka, in kasta oo deegaanada ugu waxtarka badan ay wali si buuxda loo aqoonsanayo. Suuqgeynta dhijitaalka ah ee safarka ee taageersan AI waxay noqon kartaa mid guul leh—illaahay oo raali ah, sida uu sheegayo Rob Torres, oo ah Madaxweyne Ku-Xigeenka Xalalka Warbaahinta iyo Wada-shaqeynta Tafaariiqda ee Expedia Group. Bishii Oktoobar, Expedia Group waxay daabacday cilmi baaris ku saabsan noocyada waxyaabaha ay saameeyaan dookha safarayaasha. Waxa loo soo bandhigay dadka ka qaybgalay isku darka waxyaabaha aan AI horumarsaneyn, AI horumarsan, iyo waxyaabo si buuxda ah loo sameeyay iyadoo AI la isticmaalayo. “Qayb weyn oo safarayaasha ah ma aysan dhibsan, mana dhihin inay doorbidi jireen, laakiin waxay aqbaleen waxyaabaha AI horumarsan, haddii ay sii haystaan wax taabasho banii'aadan ah, ” ayuu Torres ku sheegay wareysi uu siiyay shirkii The Phocuswright ee lagu qabtay studio-ga PhocusWire. Iyadoo laga duulayo jawaabcelinta wanaagsan, Expedia Group waxay ku gabagabeeyeen in abuurista waxyaabaha lagu dari karo si waxtar leh meesha ay ka jiraan qaar ka mid ah AI. “Abuurayaasha waxyaabaha kartida leh ma baabi'in doonaan, suuqgeyntuna waa muhiim, maadaama hal-abuurka uu yahay qayb muhiim ah oo hawshaas ka mid ah, ” ayuu ku daray Torres. Si kastaba ha ahaatee, ayaa yiri inay wali tahay bilowga waddada, iyo tijaabo joogto ah ayaa muhiim ah si loo ogaado xeeladaha AI ee ugu waxtarka badan ee suuqgeynta safarka. Expedia Group, oo dhawaan magacaawday agaasimbiheeda ugu horreeya ee AI iyo xogta, ayaa si firfircoon u horumarineysa isku darka AI. Bisha Nofambar, ayaa loo magacaabay inay wada-shaqeeyaan shaqooyinka safarka ee gooni gaarka ah ee laga heli doono Google oo leh astaamo cusub oo wakiil ah.
Bisha Oktoobar, Expedia ayaa ku dhawaaqday iskaashi ay la yeelatay OpenAI si loo keeno codsiyo ChatGPT ku shaqeeya. Shirkaddu sidoo kale waxay soo bandhigtay wararkii ku saabsan AI inta lagu guda jiray sii deyntii alaabta xagaaga, kadib markii Agaasime Guud Ariane Gorin ay faahfaahin ka siisay qorshahooda AI ee 2025-ka bishii Febraayo. Wareysiga, Torres sidoo kale wuxuu ka hadlay mowduucyo ay ka mid yihiin warbaahinta ganacsiga, safarada la qabsan karo, warbaahinta niyadda, shaqsiyeynta, AI wakiil ah, iyo kuwo kale. Daawo ama dhagayso wadahadalkan oo dhameystiran oo ay la yeelanayaan tifaftiraha sare ee PhocusWire, Linda Fox, hoos.
Sidee AI u Qaabaynayaa Mustaqbalka Suuqgeynta Socdaalka: Aragtiyo kasoo Baxay Expedia Group
Falanqaynta Salesforce ee xilliga iibsashada ee Cyber Week ee sanadka 2025 waxay muujineysaa in guud ahaan iibka dukaamaysiga caalamiga ah uu gaaray 336.6 bilyan oo doolar, taas oo ah koror 7% ah oo ka soo bilaabmay sanadkii hore.
Horumar dhaqso leh ee sirdoonka Artificial-ka (AI) ayaa kicinaya doodo weyn iyo walaacyo badan oo ka dhexjira khubarada, gaar ahaan saameynta ay waqti dheer ku yeeshaan aadanaha.
Kani waa wax lagu taageeray; Barchart ma taageersana websaydyada ama alaabada hoos ku xusan.
DeepMind-ka Google ayaa dhawaan soo bandhigtay nidaam cusub oo AI ah oo la yiraahdo AlphaCode, kaas oo metelaya tallaabo weyn oo horumar ah oo ku timaadda sirdoonka macmalka ah iyo horumarinta software-ka.
Waxaan si dhow ula socdaa soo_ifbaxka agentic SEO, aan aaminsanahay in marka awoodaha horumaraan sanadaha soo socda, wakiiladu si weyn uga saameyn doonaan warshadda.
Peter Lington, Vice Presidentka Gobolka ee Waaxda Dagaalka Salesforce, ayaa iftiimiyay saameynta beddelka leh ee ay teknoolojiyadu hormuudka u noqon doonto Waaxda Dagaalka gudaheeda muddo seddax ilaa shan sano ah.
Sprout Social waxay si adag iskugu aasaysay inay noqoto ciyaaryahan hormuud u ah warshadaha maamulidda warbaahinta bulshada iyada oo qaadatay teknolojiyadda AI ee horumarsan iyo samaysmada iskaashi istiraatiijiyadeed oo dhiirrigelinaya hal-abuurnimada iyo kor u qaadista adeegyada.
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